Why Do-It-Yourself Marketing Doesn't Always Work

November 15, 2012 Becky Schroeder

Agency owners often have to wear many hats relying on their do-it-yourself entrepreneurial spirit to accomplish the tasks required of running an agency. That spirit can help agencies in many ways, but there is one area to be cautious of doing it all yourself... marketing.

Let me explain:

You could read marketing books, watch some webinars or attend a lecture given by a marketing expert and implement the tips they give you. But that does not compare to working with a qualified team who are experienced and knowledgeable in marketing and have the results to show for it. Because you don't know what you don't know, if you do it yourself, what you don't know could hurt you. For example, if you do your own SEO, unless you stay on top of the continuous changes search engines make and adjust accordingly, one change could dramatically impact your traffic and thus your leads.

Also, marketing is not all science. It's part art. Creativity plays an important role in the art of marketing. Yet, it's hard to be creative on your own. Sometimes a fresh, outside perspective can bring in a slew of ideas that could take your marketing to a whole new level.

Finally, do-it-yourself marketing doesn't always save you money. Marketing isn't just about what you spend but the return on what you spend. Are you getting more leads and closing more sales thanks to your marketing efforts? And it's not just about the dollars. By doing it yourself, you'll be spending a lot of time on your marketing. How much is that time worth to you?

Great marketing can greatly affect the growth of your agency. For some, the best way to get that great marketing is to find a team of great marketing people to help.

About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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