Where Are My Leads? Making the Most of Your Website’s Contact Form

March 19, 2018 Matt Farrell

 

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What is the point of a website? That’s a loaded question.

In the world of insurance, though, you probably have one thing in mind: Leads.

People come to your insurance website to reach out to you. It’s a simple process. But, it can have great benefits as more leads tend to equal more revenue.

Shameless plug: Insurance Website Builder offers a slew of features to help generate leads. But, the most important might be your contact form.

It’s an easy-to-use feature. And, it won’t require more than two minutes of your customers’ time.

With that being said, you still may not be seeing leads. It may be because your contact form is under-utilized or under-advertised.

I’ve got some great tips to help you make your website’s contact form more visible and get the most out of it.
 

Make it Easy to Find

You only have a few seconds to capture someone’s attention online. Aside from that, customers don’t like having to click through a bunch of pages to find something. People don’t like searching for things.

If you want someone to reach out, present that contact form as soon as you can. It should have its own place on your navigation menu, for sure. But, you can also present it in other ways.

Check out this homepage.
 

limbani insurance website
Click to view full website
 

It provides a call to action in bright, vibrant letters at the top of the screen. Click that link, and you’re on a form. Your agency gets a lead, and the customer gets to enjoy the rest of their afternoon. It’s a win-win.

You can also build this form right into your home page. Check out this option.


Cereza insurance website
Click to view full website
 

This is my favorite option. There are literally zero clicks or scrolls required to find the form. It’s an obvious call to action.
 

Include More Than Just a Form

I’ve spent the better part of this blog talking about the form part of your contact page. It’s entirely possible that someone doesn’t want to fill out a form.

Perhaps they’d rather talk to you or visit you (unusual concepts, I know). To that end, display your contact information on your contact page as well.

In your Insurance Website Builder administration console, all you have to do is fill in your employee directory and location information. Our system does the rest and adds this information to your contact page.

Check out this Contact Page example. There’s a form, phone number and address.
 

hma insurance website
Click to view full website


In this day and age, most people would rather communicate with you digitally. But, it’s best to provide options to all customers.

Remember some people do still make phone calls with their smart device. A phone number on your contact page can go a long way.
 

Keep it Simple (Silly)

Most of us are familiar with the KISS principle. The simpler something is, the more likely you are to get a response.

Our contact page only asks for first name, last name, email and phone number. If customers or leads want to leave a detailed message, they can, but it’s not required.

Our platform allows you to go in and customize your forms. But, ignore the urge to go in and edit your Contact Us form.

People get overwhelmed when they see large quantities of required information. The more fields, the more likely someone is to click off your page and go somewhere else. Leave this one alone.

In fact, if you’re inclined to edit your own forms, you can probably remove the less necessary fields from other forms, while you’re at it.

These are a few of the ways you can make your contact form work for you. Follow these tips and let’s see if those leads come in a bit more easily



Seeing an improved response from these tips? Want to learn more about lead generation? Leave a comment below!

About the Author

Matt Farrell

As a website coordinator, Matt Farrell is the initial contact to customers who purchase Insurance Website Builder. He coordinates all aspects of website design between the customer and our graphic designers. Before joining ITC in 2016, Matt worked as a meteorologist and broadcast reporter. He has a bachelor’s degree in communication studies from the University of North Texas and a bachelor’s degree in meteorology from Mississippi State. Matt enjoys bowling, playing golf, and spending time with his wife, two dogs and a cat.

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