When is Your Insurance Website Finished?

June 2, 2014


Creating your new insurance agency website can be a daunting task. The process of tweaking your design feels endless as you make adjustment after adjustment. Long nights spent staring at your screen can make you feel like you're making caterpillar-like progress.

Meanwhile, your new website is doing nothing to help your business as it sits in the proof stage of website building.

Here's how to get out of the proof stage:

Don't fall for the trap of endless editing.

The longer you leave your insurance website hidden behind an 'under construction' sign, the more time you lose in moving your business forward. When you have no website, you miss the opportunity for potential clients to find you.

But knowing when to launch your new website can be difficult. Our advice: cover the basics first.

Focus on including the core of your business in your design. Stop and ask yourself these questions?

  • Is my contact information visible and easy to find on my website?
  • Do I have an About Us page that talks about my agency?
  • Are forms available for clients to request quotes?
  • Is my website user friendly and easy to navigate?

Does my website reflect my agency's branding?

If you answered yes to the above, your website is finished enough for you to launch. A website is complete when it clearly communicates what your agency offers potential clients.

Everything else is a bonus in boosting your website's usefulness, effectiveness and overall branding and can be added later.

Websites exist in a state of flux; they are a work in progress. Clients will understand if your agency website has a typo or two, or if you make an update to the design a few months after it goes live.

Don't be afraid to take your insurance website out of the under construction stage. Not only will your website be working for you helping you get new business, but your clients can give you feedback you can use to continue making your website the best it can be.

So when is your insurance website finished? Never.


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