What to Do if Your Insurance Website Traffic is Down

November 21, 2016

clicks coming to computerIt's one of the most common issues I hear when agents sign up for our internet marketing services.

Their insurance website traffic is down.

I tell them the same things I'm about to tell you. There is no perfect recipe for growing traffic to your website. But, there are a few foolproof ways to help boost it.

Here's what you can do.

Social Media

Using social media is a great way to generate traffic to your website. It can take as little as a few minutes per day to post.

I recommend including an image with your posts. Images generate higher engagement. The more engagement, the more followers you will get.

Once you have your loyal following, promote features of your insurance website. For example, try running contests that require people visit your website. In order for them to win a prize, they must complete a form or survey on your website.

Be careful not to self-promote too often. Be thoughtful and considerate of your followers. Otherwise, you might lose their attention.

Referral Traffic

There are many sources of traffic to your website: organic, paid, direct, referral, to name a few.

Referral traffic is visitors who get to your website from other websites. (Referral traffic does not include traffic from social media.)

There are several ways to boost your referral traffic.

Get listed on the websites of all your carriers.

Build business listings.

Write guest blogs for partners.

Buy advertising space on relevant websites.

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is one of the best ways to boost traffic. Unlike search engine optimization (SEO), PPC can bring an instant lift in traffic.

Depending on your budget, you could increase your website traffic in a dramatic way. If you want to make the most of your money, PPC management is essential. Insurance keywords can get expensive. Daily updates might be necessary.

I recommend balancing a new SEO campaign with a basic PPC campaign. Once the SEO campaign begins to pick up steam, you can scale back the PPC campaign.

Email Marketing

One of the cheapest and least time consuming ways to drive traffic is email marketing.

Driving prospects to your insurance website is important. But, don't forget about current clients. Marketing to them will yield higher website traffic because they already know you. Target them with a specific, automated email campaign.

Send out monthly newsletters. If you have a blog on your insurance website, link to it in your newsletter. Link back to other pertinent information on your website so people can learn more.

Each email should also include some kind of call to action along with relevant content.

Website traffic can be finicky. It isn't uncommon for traffic to decrease unless you have a plan in place to combat it. The tips listed above offer a few different ways to attract more traffic to your website.

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