What is the value of a Facebook "Like" and Twitter "Follow" to businesses?

March 21, 2012

Most, if not all, know about Facebook and Twitter, but many times you don't know if you should start using them because you don't really see the value that they could add to your business. What is a tweet, a Facebook post, a Twitter "follow" or a Facebook "Like" worth?

Based on an extensive research, Imbue Marketing created an infographic that shows what tweets, likes, shares, and follows are worth.
The infographic shows really interesting information. A person is 47 percent more likely to do business with a brand that he or she follows. Also, social media has increased the effectiveness of marketing for 63 percent of the companies. Additionally, Social media has increased customer satisfaction and has reduced marketing costs, as the graphic shows.

(Source: Imbuemarketing.com)

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