Wash, Rinse, Repeat: Phases of Developing Your Website

March 14, 2018 Kirsten Thornton

bullseye website graphic

Getting your insurance website up and running can seem daunting. It’s natural to get it launched and take a step back.

Not everyone can be a designer, developer or AdWords specialist. But, knowing your business and its customers still allows you to take your website in whatever direction you choose.

As a business owner, it’s expected to set goals for your agency. Your website is no exception.

The priority is usually website traffic, visits, conversions, and search engine rankings. There are on-site choices as well.

Consider addressing these goals in a rotation so as to not get overwhelmed. Setting miniature goals can make them less formidable. And, no matter how big or small the goal, it’s important to continue iterating the process.

Here are a few focal points to ensure your website is always improving.

By the Numbers

Whether you enlist the help of a professional or play by ear, getting a feel for activity on a website is important.

Without being an SEO expert, you can still have a good sense of whether the website is working for your audience.

See what frequently asked SEO questions you might want to ask yourself at this phase. Address the analytics for your website. They’re important whether the website is just getting started, or has been established for some time.

Get in Formation

Optimize the flow and function of your website. Based on the activity of the website and your knowledge of the target audience, it’s time to find a balance between form and function.

As trends and traffic evolve, review these tips for breathing new life into your site. Switching things up to an entirely new design is also a possibility.

If you’ve been playing with the same design for a few years, a facelift could be a fun change.

Maintain to Sustain

When done on a regular basis, maintenance for your website is a valuable asset.

This could entail blogging, content tweaks, and off-site SEO. You can do your own website audit with a few easy tips.

Take the time to ensure your website is running smoothly and on all cylinders.

The mantra here is to never stop improving. Consider your website an ongoing project and a tool for your business. Continue improving your website while evolving and resolving any issues.

About the Author

Kirsten Thornton

Having always been a computer nerd, Kirsten Thornton works on the HTML and CSS that drives Insurance Website Builder websites. Before joining ITC in 2010, Kirsten had the unique experience of attending Loyola University in New Orleans when Hurricane Katrina hit. The storm left the school with costly repairs and lower attendance so she switched majors to graphic design when computer science got cut. Kirsten balances a mixture of back-end coding, front-end designing, New Orleans culture, and Texas pride.

More Content by Kirsten Thornton
Previous Article
ICYMI: What Facebook's New Algorithm Means for Your Agency
ICYMI: What Facebook's New Algorithm Means for Your Agency

Next Article
This is the Way: Shannon Eaves-Dixon from Hallmark Specialty Personal Lines
This is the Way: Shannon Eaves-Dixon from Hallmark Specialty Personal Lines

This is the way Shannon Eaves-Dixon from Hallmark Specialty Personal Lines works.