Top 10 Agency Marketing Blog Posts in 2016

December 21, 2016 Becky Schroeder

Top 10 IconDecember is about more than crowded malls or packed schedules. It's also a time to reflect on the past year while we get ready for the new one.

In 2016, we've published 115 posts, including this one, to our marketing blog. It's always a fun exercise to see which of our posts were the most popular.

To get our top 10 list, we look at both pageviews and time spent on page in Google Analytics. The most popular topics in 2016? Read on to find out which ones made the list, and catch up on what you may have missed during the year.

Thanks for reading our marketing blog posts at Here's to more great agency marketing conversations in 2017!

10. What iOS 10 Means for Email Marketing
A few weeks ago, Apple released an updated operating system. We now live in the world of iOS 10. Lucky for you, I have scoured the internet to see what this means to the world of email marketing. We can all get through this new world order in one piece.

9. 6 Things the Worst Insurance Agency Websites Have in Common
Once, in a galaxy far, far away, it was acceptable to have a sparse website. Websites were more of an online business card than a lead generation tool. Now, insurance website design has come a long way, and consumers expect a lot more.

8. 21 Ideas for Marketing Your Insurance Agency Website
Getting traffic and leads from your website doesn't magically happen. Website success takes work. There is no silver bullet. No magic pill. If you want consumers who have never heard of you to find your website, you have to do the legwork.

7. Email Personalization: It's Not What You Think It Is
It's time to stop treating your email database as one big group of people who want to receive the same email. Each of your contacts is a unique individual who deserves a tailored email experience. Here are a few simple ways to take your emails to the next level with personalization.

6. Why Google My Business Matters for Your Insurance Agency
Say there was an opportunity to guarantee visibility for highly targeted searches in your area. You'd jump at it, right? Well, that opportunity exists. It's called Google My Business.

5. Google Buries Insurance Search Results Under More Ads
Google has done away with search ads in the right sidebar of their results pages. It has also added a fourth ad at the top of the page for searches it considers to be highly commercial. Getting your insurance website to show up in search results just got a lot tougher.

4. Keeping the Magic Alive: 4 Ways to Keep Your Website Fresh

Just because your website is live, it does not mean your work is over. The expectation of success without work is a false one. You need to work to keep it fresh, or suffer the consequences. Here are some simple tips to keep your insurance website fresh and inviting long after it goes live.

3. The Most Important SEO Ranking Factors
While Google has more than 200 ranking factors, some are more important than others. Here are the three most important ranking factors to consider when working on your SEO.

2. Life Insurance: The New Commodity or Passive Income Stream
Offering life insurance quotes on your insurance website is important. It increases the likelihood a shopper becomes a buyer. Good news for ITC customers... Insurance Website Builder now integrates with to provide consumers online life insurance quotes.

1. How Can My Insurance Agency Use Instagram
There is marketing potential in Instagram you're missing out on. They've also made it even easier for you to manage multiple accounts now. So, if you're ready to take on a new social media platform, Instagram is your best option.

About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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