This is the Way: Mike Stromsoe from Stromsoe Insurance Agency

April 18, 2017 Becky Schroeder

This is the Way: Mike Stromsoe from Stromsoe Insurance Agency

Mike Stromsoe, president of Stromsoe Insurance Agency, has had many memorable moments in his career.

There was the time in late 1986 his dad finally convinced Mike to leave his restaurant job with its long hours away from his family and join his dad’s insurance agency. There was the time he decided to start his own agency in 1998.

Then there was the time in 2000 when Mike was sitting in a learning seminar and had a lightbulb moment to start listening to people who knew more than he did and run with it. “I was going to be an implementer. I’ve done nothing since but invest in mentors, coaches and other people who have knowledge I don’t have.”

Mike may have started in the insurance industry with skepticism, but he quickly discovered that there was much to like about it.

“No day is the same. It’s extremely important to me that my clients and everything they’ve worked hard for are properly protected.”

This is the way Mike Stromsoe works.



Murrieta, California

Current gig(s):

  • Most important: My family. My wife and I have six kids and 11 grandkids with two more on the way.
  • President of Stromsoe Insurance Agency. I have a great team, built around my philosophy of the three Ps: People, Processes, and Promotion.
  • Unstoppable Profit Producer Program – launched in 2013.
  • President of two nonprofit boards.

One word that describes how you like to work.

Impact. I like to make an impact in everything.

Current mobile device:

Galaxy Note 4

Current computer:

PC – Dell

Project(s) you’re currently working on:



Accomplishments you’re proud of:

My wife and I survived raising six kids

Mike and Cindy Stromsoe

What are your goals for the next 12 months?

My goals are broken down into six separate sheets/categories. I read them every morning and see each sheet differently each day

What are your biggest professional challenges?

People that are not committed and time management

What do you like most about your job?

Helping people and teaching/motivating others to succeed

What are the top three apps you use on your phone?





  • Google Maps
  • Stitcher
  • Facebook

What’s the most recent app you’ve downloaded but have yet to use?


Describe your workspace.

Efficient, organized, quiet, tech driven.

Above my desk I have what I call my Why Wall. It has pictures and other items that remind me of my why. My team built it for me right after my 30th anniversary of being in the industry. When things get rough or the day becomes too hard, I just look at my wall.

Stromsoe family

How do you manage your to-do list?

With diligence, I update it daily.

What’s your best time-saving tip or hack?

I stopped watching the news and reading newspaper five or six years ago.

What’s the first thing you do when you get in the office?

Fist bump every person on my team.

What do you listen to while working?

Nothing. Silence is golden.

What are you currently reading?

“The Five Dysfunctions of a Team” by Patrick Lencioni

What’s your favorite blog and/or podcast?


Podcast: Onward Nation

Night owl or morning person?

Early morning

How do you decompress?

Road bicycling

What gets you out of bed in the morning?

Thrill of the chase

Mike Stromsoe bicycling

What does a typical day look like for you?

In pursuit of goals from the first minute to the last minute.

Who are your business idols and why?

Darren Hardy – there is no upper ceiling.

What is your motto or personal mantra?

Make a difference. Be unstoppable. Leave no regrets.

What’s the best advice you’ve ever received?

In 2008, I was sitting in a learning seminar where the instructor was talking about failure as a lesson. He said, “Think of it this way when it goes wrong. Did anybody die? If nobody died, you can recover.” I have never forgotten that statement. Any time when something goes wrong, I think of this. We have to move on. Can’t dwell; can’t mope. Just got to move on.

If you could switch jobs with someone, who would it be?

Chris Froome, current Tour de France champion. I’d love to ride my bike for a living. I’d get a personal nutritionist and masseuse and get to ride my bike a lot.

Who would you like to see in a future This is the Way post?

Jeff Roy, Jesse Parenti, and Claudia McClain

The This is the Way blog series asks ITC employees, agents, carriers and other people in the industry how they work and to share their tips. Is there someone you want to see featured or questions we should ask? Tweet us or leave it in the comments below.



About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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