This is the Way: James Armitage of Arroyo Insurance Services

May 10, 2016 Becky Schroeder

This is the Way: Jim Armitage

Jim Armitage started in the insurance industry right out of college in 1978 as a commercial underwriter and marketing representative for Aetna Casualty & Surety Company. Owner and founding partner of Arroyo Insurance Services, he is an active committee member of the Big I and an ambassador for the ACORD Users Group Information Exchange.

Devoted to driving technology improvement in the industry, Jim also serves as technical state liaison for the Agents Council for Technology. I talked with Jim about what he likes about the industry (it's always changing) and the way he works.



Arcadia, California

Current gig:

CEO of Arroyo Insurance Services

One word that describes how you like to work.


Current mobile device:


Current computer:

3: PC, laptop, iPad

Project(s) you're currently working on:

Strategic planning, perpetuation, growth, young producers

Accomplishments you're proud of:

Service to the industry. Being a good parent.

Jim Armitage of Arroyo Insurance Services

What are your goals for the next 12 months?

Introduce new brand, 3 new members, 3 young agents, perpetuation of owner expertise, new social media hire

Aside from your phone and computer, what gadget or apps can't you live without and why?

I guess smartphone doesn't count. Bluetooth, hands free, GPS navigation

What's the most recent app you've downloaded but have yet to use?


Describe your workspace.

Functional, efficient, work friendly, clutter free.

How do you manage your to-do list?

Use it every day. First thing in the morning. Last thing at night.

What's your best time-saving tip or hack?

Put it down on paper.

What is your best everyday habit?

Being organized.

What do you listen to while working?


Jim Armitage cooking

How do you decompress?

Watch House of Cards.

What's your sleep routine like?

7 hours. My new Fitbit monitors it.

What gets you out of bed in the morning?

The challenges of the day.

What's the best advice you've ever received?

You do not have to do business with whoever walks in the door.

What are your biggest professional challenges?

Recruiting new people, new business pipeline.

What is your motto or personal mantra?

Change is difficult but good.

The This is the Way blog series asks ITC employees, agents, carriers and other people in the industry how they work and to share their tips. Is there someone you want to see featured or questions we should ask? Tweet us or leave it in the comments below.

About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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