If your insurance agency website has Flash, take heart. Some of our top performing insurance agency websites still contain Flash. We at ITC pay close attention to the latest technologies and trends. We've implemented these technologies into our insurance website designs. These changes allow our websites to have Flash and still be relevant and functional. Let me explain.
What is Flash?
Flash is a multimedia and software platform. The earliest version of Flash, SmartSketch, traces back to the
The use of Flash continues to evolve in animation, software
The Decline of Flash in Web Design
Mobile browsing has been on the rise for the last several years. In 2010, Apple founder Steve Jobs announced that iPhone and iPads would no longer support Flash. Additionally, many Android devices dropped support. One major reason for this is that Flash, especially in web design, relies heavily on rollover effects. Unfortunately, rollovers don't work well on touchscreen devices.
Furthermore, the decoder, H.264, which is required to run Flash on a device, uses up a lot of power. To preserve power on a mobile phone or tablet, the power usage needs to be kept as low as possible. To help save battery for laptop users, Google recently updated Chrome to pause Flash elements that are not the focus on a web page.
While search engines have gotten better at indexing Flash content on websites, it is still not the best for search engine optimization (SEO). The better choice is to make your content HTML-based so it can be easily crawled by Google and other search engines.
Why Is Flash Still Successful on Insurance Website Builder Websites?
Many successful insurance agency websites still use Flash. The key is to not create an entire website using only Flash.
We only use bits of Flash throughout a website. In fact, one of our most successful
The mobile issue with Flash is never a problem. Each Insurance Website Builder website comes with an adaptive mobile website that will not display Flash. If a responsive website does contain Flash, there is a solution. Simply hide the Flash component on mobile devices and provide alternative calls to action in its place.
In short, Flash is still a functional element in insurance website design. That said, if you are still using Flash on your insurance agency website, eventually you may want to consider replacing it with newer programming.
Yes, there are corporate settings where Flash was and will probably always be useful. It is great for creating training solutions, rich
Got a question about Flash in insurance agency websites? Let us know in the comments below.