The Top 10 Insurance Marketing Blog Posts of 2019

December 16, 2019 Emily Nguyen


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The Insurance Website Builder and AgencyBuzz teams were hard at work this year publishing insurance marketing content to ITC’s Agent Resource Center.

If you have a question about insurance marketing, there's a chance we’ve covered the topic on our blog at some point. It is 11 years old, after all.

As we put out content throughout the year, it is interesting to see what earns the most engagement from our insurance agent readers.  

Curious to see which blog posts were top performers in 2019? Let’s count down the top ten.

 

10. Our checklist of must-have insurance marketing materials can help make your dreams of branded PowerPoint templates and organized design files a reality.
 

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9. Perfect is unattainable for most people. But then again, our AgencyBuzz team isn’t most people. Learn how to write the perfect insurance email and you’ll thank them later.
 

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8. It’s not how we make mistakes, but how we correct them that defines us. (Clearly, this is in reference to insurance website mistakes.)
 

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7. If your agency’s video strategy is “We have to keep the interns busy somehow” direct them to this blog post about Facebook Live.
 

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6. Is your agency website feeling a little musty? The middle of winter is the perfect time for some spring cleaning.  
 

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5. Landing pages are a good way to target online leads. But, like many things in life, generating traffic to those pages can be a little tricky to figure out. Here’s how.  
 

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4. In digital marketing we are all at the whims of search engines. So when Google rolls out an update, no matter where we are, we pay attention.  
 

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3. A full and complete knowledge panel can help your insurance website rank higher in local internet search results. But wait – what’s a knowledge panel?
 

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2. Congratulations! You created an Instagram account for your agency. Next task: Graduating from basic user to intermediate influencer.
 

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1. According to Brightlocal, more than half of consumers won’t use a business if it has less than a four-star rating online. In our top blog post of 2019, we explain how to obtain those precious online reviews for your agency.
 

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Stay tuned to the ITC marketing blog in 2020 for even more agency marketing goodness.

And find our past top performers here:

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