The Evolution of Marketing

February 21, 2013 Phillip Long

Here at ITC we are constantly researching ways to improve the services that we offer. In order to market effectively you have to continuously measure and tweak your plan due to the change in consumer needs and changing technology. A few weeks ago we went over the difference between inbound marketing vs outbound marketing. Today we'll look at how marketing has evolved and how marketing automation is the next big step in the marketing evolution.

Our digital agency marketing system for insurance agents can automate your email and social media marketing. We wanted to take as much work off of the shoulders of insurance agents and make marketing as easy as possible because we know that it is important to keep an agency in front of its customers. Going beyond marketing, we've created tools that automate the entire customer lifecycle for an insurance agency. Our goal is to help insurance agents be efficient and successful.

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About the Author

Phillip Long

Phillip Long serves as the primary contact point for all of ITC's search engine optimization clients. As the internet marketing product manager, he coaches and guides insurance agents throughout the SEO program, ensuring they progress smoothly. Phillip's specialties include conceptualizing marketing campaigns, SEO, and customer service. He has a bachelor’s degree in interdisciplinary studies from the University of Texas at Arlington with a focus in management and communication.

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