There are only seconds to capture a visitor on your insurance website.
In this month’s edition of Masters of Marketing, I will be discussing this vital first look. Don’t let online consumers deem your agency website unhelpful and leave as fast as they arrive.
I’ll go over the key areas that need to be addressed within the first 15 seconds of looking at a website, such as:
1. Colors and photos
2. Logo and branding
3. Calls to action
4. Mobile websites: Adaptive versus responsive
We will review each point in detail, so you can come away with confidence to make these types of decisions for your own agency website. These topics can make or break your website’s first impression to new visitors.
Join me on Thursday, May 18th for The Bare Necessities: Your Homepage Checklist. Register now for this presentation.
As always, there will be a Q&A section at the end of the presentation. I am looking forward to speaking with each of you!
About the Author
As a website coordinator, Karly Baker is the initial contact to customers who purchase Insurance Website Builder. She coordinates all aspects of website design between the customer and our graphic designers. She graduated from Texas Woman’s University with a Bachelor of Fine Arts in graphic design. Being an athlete since childhood has created a desire in Karly to always strive for excellence and never quit.More Content by Karly Baker