Break up your day. Write a quick blog post for your agency website or add a new entry to your FAQ page. Adding fresh content to your insurance website helps it rank higher in Google searches. New content can also be repurposed for your agency newsletter or social media posts, too. And, perhaps most importantly, it helps your customers learn more about you and your agency.
Here are ten topic ideas to spark inspiration.
1. Avoiding Distracted Driving
Summer has higher rates of distracted driving, as more folks are on the road. Distractions can happen to anyone, but there are strategies to limit them. Write a blog post for your agency clients about how they can limit or eliminate their own distracted driving habits.
2. National Chocolate Chip Cookie Day – August 4th
Celebrate this sweet holiday with some chocolate chip cookies. You can schedule a warm cookie delivery to your office employees. Or, set out a tray of cookies for new customer walk ins. However you choose to celebrate, be sure to post about it on your social media accounts.
3. National Eye Exam Month
If you offer life and health coverage, you likely feature health news in your content. If applicable to your agency, write about National Eye Exam month. Either include it in your next agency newsletter, or a blog post.
4. Rental Property Slow Season
Summer may be high season for your customers with rental properties. But what should they do when the season comes to an end? Write a blog post with tips on how to take advantage of the upcoming slow season. For example, taking care of repairs or repainting.
5. National Smile Week – 2nd week of August
During National Smile Week, take the opportunity to post fun facts about smiling, dentistry, or orthodontics to your agency’s social media profiles. You could also post a group photo of your agency, with everyone smiling of course.
6. Speeding Up the Claims Process
Sometimes customer are unfamiliar with the claims process. Set them up for success by writing a blog post about the ways customers can speed up the claims process. For example, having the correct information on hand. These tips may seem obvious to you. But they can help your customers have a positive experience.
7. What to Do After a Fender Bender
This would be a good evergreen topic idea. Evergreen blog posts are always relevant to customers, even years in the future. They are usually answers to common questions. And, you can continually refer customers to that blog post if they ever ask you about the topic.
8. National Aviation Day – August 19th
Does your agency write aviation-related lines of business? Write a blog post about this holiday, which celebrates the birthday of Orville Wright. He was the first person to successfully fly an airplane. This holiday was created by a presidential proclamation in 1939.
9. Am I Covered for a Towed Vehicle?
If a car, motorcycle or commercial vehicle is towed, it can be a pain. The expense and time to get the vehicle back can be large and inconvenient. Depending on your agency’s lines of business, answer if your customers are covered for this.
10. National Dog Day – August 26th
Whether you’re a cat person or dog person (or neither), this is a great opportunity to post to your agency’s Facebook page. Post about National Dog Day, and ask your followers to comment with a picture of their pup. You may be surprised at the amount of engagement you’ll generate!
About the Author
Emily Nguyen supports the implementation of ITC’s marketing efforts, including producing product newsletters and other customer communications, managing multiple social media profiles, and writing and reviewing content. She has a bachelor’s degree in public relations from Texas Tech University. Emily enjoys social media, exploring Dallas-Fort Worth, and spending time with her husband and their dog.More Content by Emily Nguyen