Your insurance website is a body of work. It generally has three parts: Header, body, and footer. If these flow together, you can guide customers around your website and hold their attention. Here are a few tips to update each part of your website this summer. Don’t let your website fade away over summer vacation.
Header: Picture Perfect View
Chances are your header contains some form of a visual graphic. Whether it is a video, a slideshow, or a static image, think about updating this to a summery scene. Grab attention with this choice. Make your website relatable in an instant.
The first main visual a visitor sees should draw them in and intrigue them. Wherever you are, summer can be a shared experience. Use this as a chance to find common ground with visitors immediately.
Body: Stand Out Like Tan Lines
Outside of your blogs, the content of your website doesn’t have to be overrun with summer content. But stick with the idea of grabbing attention fast. Don’t let a customer get lost, drowning in a sea of content. Make certain portions stand out.
Adding bolded lines or bulleted lists makes the content easier to skim and less overwhelming. Make sure the most important information is available at a glance. For seasonal content ideas, refer to our 12 Months of Content Ideas whitepaper.
Footer: Go Out With a Bang
Often overlooked and an afterthought, don’t let your website fizzle out with a useless footer. Rather than using this as a space for the fine print, your footer can leave a lasting impression. Optimize this area to encourage people to come back or find new subpages to visit.
Don’t be afraid to throw a call to action or simple form into the footer. This is one last chance to engage visitors. Finish strong.
Even on summer vacation, there are easy, yet powerful changes to make to your website. Test the waters and make sure your website flows well for visitors. A few days making small tweaks could have a big impact on your website.
About the AuthorMore Content by Kirsten Thornton