Have you noticed a substantial decrease in your email engagement? Do your emails go out, but your audience doesn't seem to receive them? Are your email bounce rates consistently low, but your open rates continue to plummet?
If you answered yes to any of the questions above, you may have an email deliverability problem.
Join me for Masters of Marketing on Thursday, December 15th as I cover common deliverability issues from symptoms to diagnosis to recovery. If you suspect your emails are going to spam or junk folders, or if you simply want to improve your chances for hitting inboxes, you won't want to miss this!
Topics I will cover:
• Symptoms/Diagnosis: How to tell if you have a deliverability issue, and how to know where to go from there.
• Email Components: Ways to tailor your subject line and content to avoid spam traps.
• Contact Database Hygiene/Management
• Too Far Gone: What to do if your deliverability is 'beyond help.'
By the end of my presentation, you will have specific, actionable steps to follow to improve email deliverability for your insurance agency. Register today!
About the Author
Heather Cherry provides training and support on AgencyBuzz to ITC customers, leads AgencyBuzz Academy and presents on email marketing at Masters of Marketing. She has a bachelor’s degree in rhetoric and writing from The University of Texas at Austin. Heather’s email marketing specialties include newsletters, unique content, contact segmentation, and targeted marketing. She is also a self-proclaimed social media junkie, cat lover, hopeless romantic, and music buff.Follow on Twitter More Content by Heather Cherry