Signed, Sealed, Delivered: Get Your Emails to Inboxes

December 2, 2016 Heather Cherry

Have you noticed a substantial decrease in your email engagement? Do your emails go out, but your audience doesn't seem to receive them? Are your email bounce rates consistently low, but your open rates continue to plummet?

If you answered yes to any of the questions above, you may have an email deliverability problem.

Join me for Masters of Marketing on Thursday, December 15th as I cover common deliverability issues from symptoms to diagnosis to recovery. If you suspect your emails are going to spam or junk folders, or if you simply want to improve your chances for hitting inboxes, you won't want to miss this!

Topics I will cover:

Symptoms/Diagnosis: How to tell if you have a deliverability issue, and how to know where to go from there.

Email Components: Ways to tailor your subject line and content to avoid spam traps.

Contact Database Hygiene/Management

Too Far Gone: What to do if your deliverability is 'beyond help.'

By the end of my presentation, you will have specific, actionable steps to follow to improve email deliverability for your insurance agency. Register today!

About the Author

Heather Cherry

Heather Cherry is and email marketing professional and the product manager for AgencyBuzz - ITC's automated marketing system. She is responsible for leading the AgencyBuzz team, presenting email marketing best practices for Operation Agency Success & Masters of Marketing, and prides herself in cultivating customer-driven product excellence. She has a bachelor's degree in rhetoric and writing from The University of Texas at Austin (Hook 'Em \m/). Her email marketing specialties include targeted marketing, database segmentation, customer journey through automation, integrated lead client nurturing through all ITC products, and highly-visual email marketing campaigns. Heather currently resides in Frisco, Texas (a suburb of Dallas), and is a self-proclaimed mother-of-the-year and world's okayest wife. She likes dad jokes, Tyler Perry movies, and Oxford commas.

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