Twitter is a very powerful social networking platform that can significantly increase the number of visitors to your website, if used correctly. Insurance Website Builder websites have the capability to automatically tweet with appropriate web addresses, any changes made to the website, e.g. updating pages, posting blogs, adding content. This is great for busy agents like yourselves.
- Set up a Twitter account. Go to http://twitter.com and sign up for a account. Your user name should be your company name rather than your main keyword phrase (kp). A company name is better in the long run, as you will be changing out your main kp in a few months, and you would have to start your campaign all over again.
- Make it look nice. Customize your account with your main kp as best as you can. The bio line should include your main kp. Make sure to include your website address in the profile settings. Your background and link colors should match your home site. If possible make your image a 72 pixel by 72 pixel version of your company logo. Nothing turns away a visitor faster than a default-looking, no-customization page.
- Network with your website. Log in to the Admin Console, under Communication Settings, click on Social Networking Settings. Enter your user name and password and make sure to check the box that says Enable Twitter Posting. Now every time you make a change to your website, Twitter will know about it.
Twitter is a great way to communicate with current and potential customers. Even though the website automatically tweets for you, don't let that be the only thing your feed is about. Integrate community news and events, current affairs, insurance news, and company news and promotions, to make your status updates more interesting. Happy tweeting!
About the Author
Darmini Kara performs search engine optimization (SEO) tasks for ITC’s customers, including blogging, keyword research, backlink building, social media management, onsite optimization and some online marketing. She has a bachelor’s of arts in arts and technology from the University of Texas at Dallas. Darmini’s specialties include organic and local SEO, Google Analytics and Search Console, website design, and social media.More Content by Darmini Kara