Resource Roundup: Top SEO Resources for Every Agent

August 22, 2018 Phillip Long


library bookshelf
 

Are you an insurance agent just starting to think about marketing? Or, do you consider yourself a power user? Either way, you’ve come to the right place. We publish content for every type of agent so you can build and grow your agency as easily as possible.

This week, I wanted to put together a few resources that I think are the most valuable for agents who want to market their agency. I broke them down into three categories depending on your experience level with online marketing. But, these articles are all valuable for all types of agencies.

Here we go!

 

Beginner Basics

If you have a brick and mortar location, then you should have a Google My Business page. This is how you show up on maps in Google.

You can do a lot more in Google My Business other than show up on maps. You can answer FAQs. You can share content or make announcements with Posts. Or, you can get reviews to show searchers why your agency rocks.

 

Content is one of the most important parts of SEO. Often, you will hear you need to blog. But, you have other content on your website that needs attention first.

Pages more important than your blog would be your homepage, About Us page, and your line of business pages. Put custom content on those before you get started with your blogging.

 

Email marketing doesn’t have to be hard. But if you want to maximize your client database, it has to be done. Most agents think it’s too much work to get started, but it really isn’t.

First, you gather your data. Then, figure out the type of emails you want to send and how often you want to send it. Finally, create your emails and set them up!

 

Experienced Intermediates

Certain aspects of SEO are more challenging than others. But, anyone can do it with a little practice. SEO is a long-term strategy, not a get rich quick scheme.

This guide covers both types of SEO (on-site and off-site). It also gives step-by-step instructions on how to set your website up for success with Google.

*Requires an email address to get the guide

 

I consider this intermediate only because not everyone has an eye for design. With that said, creating graphics is very simple to do.

These graphics can be used on your blog, landing pages, or on social media. Social media posts with images more than double your engagement, on average. If you have a creative streak, try creating your own graphics.

 

Advanced Agents

Backlinks are tied with content for the most important part of SEO. The problem with backlinks? They are very challenging to get.

There are many strategies to gain backlinks. From personal relationships to blind outreach, each agency is going to have different success rates with different approaches.

 

Data. The lifeblood of an agency. It always amazes me how many agencies don’t place a premium on keeping clean, organized data.

Keeping accurate data can allow you to cross sell effectively with email marketing. You can learn about who your client really is and focus on them. And, data can give insights into what types of marketing are really working for you so you don’t waste money.

 

About the Author

Phillip Long

Phillip Long serves as the primary contact point for all of ITC's search engine optimization clients. As the internet marketing product manager, he coaches and guides insurance agents throughout the SEO program, ensuring they progress smoothly. Phillip's specialties include conceptualizing marketing campaigns, SEO, and customer service. He has a bachelor’s degree in interdisciplinary studies from the University of Texas at Arlington with a focus in management and communication.

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