The first day of the summer solstice has come and gone. It's getting hot.
The kids are becoming bored. Parents might be going a little stir crazy.
Even worse, your insurance agency website content may be getting a little stale.
We can help solve at least one of those problems for you. Here are 10 fresh ideas for your July content needs on your blog, newsletter or social media.
1. Independence Day - July 4
This federal holiday celebrates the day the Declaration of Independence was signed.
How can you write about this holiday? Share your family's annual traditions in celebrating July 4th.
Is there a recipe you like to cook? Have any grilling tips? Know of a good vantage point to watch the local fireworks displays? Include links to local events happening around your community.
You can also turn it into a social media contest. Ask your clients to share their favorite July 4th pictures on your Facebook Page. The picture with the most likes wins!
A couple more ideas: fireworks safety tips. Or, if your county is under a burn ban, remind your readers of that.
2. A Day at the Beach
July is one of the hottest months of the year, which makes it the perfect time for a sunny beach trip. Write a list of the top five best beaches to visit near your area.
Don't fret if you're in a landlocked state. Lakes and rivers can have beaches too.
Or, make a list of essentials to pack when visiting the waterfront. What's something you seem to forget every time?
3. Day Tripper
Sometimes extended summer vacations just aren't an option. So, suggest a few fun day trips.
Day trips are nearby attractions up to three hours away from your community. Basically, a day trip is when you can drive there and back home in the same day.
You might be just a few hours away from a vineyard or brewery or a famous small-town restaurant. All great destinations for a day trip.
Keep in mind your audience when putting together this list. What sort of activities would they like to do?
Another budget-friendly getaway isn't really a getaway at all. Encourage readers to be a tourist in their own city and experience new things locally. Share ideas of things they can do. Like...
Go to a museum exhibit they've been meaning to see. Visit and take pictures at a local monument. Try out the top-rated rated BBQ restaurant that always has a line.
If your clients are staying in town, they can still have new and exciting experiences!
5. Summer Lawn Care
Landscaping can increase a home's value. But, how you care for your lawn changes with the season.
Give your audience a summer lawn care reference guide. Post your best tips and advice on caring for turf, flowers, trees, bushes, and more in the summer season.
6. Conserve Water and Electricity
All homeowners are familiar with spikes in water and electricity prices over the summer. High bills are almost unavoidable, but there are ways to reduce the tab.
Little things like turning the air conditioning up when leaving the house for the day helps. Note, some cities limit watering to certain days. Double check the rules before you publish anything.
Research and share the best methods to conserve water and energy. It's not only good for the wallet, it can also be good for the environment.
This is a good topic to tie into home insurance if that is a focus for your agency.
7. Free Summer Activities
Lots of local organizations offer free camps or weekly activities in the summer to kids of all ages. These can range from day camps to movie nights.
Look up places in your community and pick out a few (preferably air conditioned) events each week. If you have trouble finding free events and activities in your community, why not host one of your own?
8. Heat Safety
Death or injury caused by heat is almost entirely avoidable. This makes those incidents even more tragic when they happen.
Write a short, to-the-point blog post on your top three or five heat safety tips. Or, go in depth, and create your own series of #SummerSafetyTips. Cover topics like heat exhaustion, staying hydrated, caring for pets and the elderly.
Who knows? Your tips may end up saving someone's life.
9. All About Sunscreen
It seems like every summer, there are dozens of blog posts about sunscreen. And you know what? People read them.
So, it's a good idea to include it in your newsletter. It may even help you get more opens and clicks. Be sure to do your research and share your sources.
10. Cooling Down the Car
Whether you're running errands or commuting to work, you spend a lot of time in and out of your car in the summer.
It gets hot inside a vehicle that's been sitting in the sun. Everyone has their own method of cooling down their car as quickly as possible. Why not share yours with your auto insurance customers?
If these ideas still didn't get your content needs covered, not to worry. Check out our content idea archive from the past several months. You're sure to find an idea to keep your blog, newsletter, or social media posts fresh!
About the Author
Emily Nguyen supports the implementation of ITC’s marketing efforts, including producing product newsletters and other customer communications, managing multiple social media profiles, and writing and reviewing content. She has a bachelor’s degree in public relations from Texas Tech University. Emily enjoys social media, exploring Dallas-Fort Worth, and spending time with her husband and their dog.More Content by Emily Nguyen