Read Me: How to Get Your Recipients to Actually Read Your Emails

June 2, 2017 Heather Cherry

You spend a lot of time and effort creating your insurance emails, but do people actually read them? It’s time to take a step back and look at the different ways you can enhance your emails to make them reach more inboxes, get opened more frequently, and have your audience actually read them. 

Join me for Masters of Marketing as I review the best practices for getting your insurance emails read. We’ll cover topics like content, formatting, and campaign outlines, as well as my tips & tricks for getting better ROI for your email marketing efforts.

Join me on June 15th at 12:00PM, CDT for Masters of Marketing.



About the Author

Heather Cherry

Heather Cherry is and email marketing professional and the product manager for AgencyBuzz - ITC's automated marketing system. She is responsible for leading the AgencyBuzz team, presenting email marketing best practices for Operation Agency Success & Masters of Marketing, and prides herself in cultivating customer-driven product excellence. She has a bachelor's degree in rhetoric and writing from The University of Texas at Austin (Hook 'Em \m/). Her email marketing specialties include targeted marketing, database segmentation, customer journey through automation, integrated lead client nurturing through all ITC products, and highly-visual email marketing campaigns. Heather currently resides in Frisco, Texas (a suburb of Dallas), and is a self-proclaimed mother-of-the-year and world's okayest wife. She likes dad jokes, Tyler Perry movies, and Oxford commas.

Follow on Twitter Follow on Linkedin More Content by Heather Cherry
Previous Article
Why Your Customers Want Good Design (And You Do Too)
Why Your Customers Want Good Design (And You Do Too)

Here’s why online insurance shoppers want good website design.

Next Article
10 Toasty Content Ideas for June
10 Toasty Content Ideas for June

Use these fresh content ideas on your insurance website for June 2017.