Wondering how your current email marketing is doing? Answer these 8 questions about your insurance agency’s current email marketing strategy to see just how you measure up.
1. I obtained most of my email addresses from ______________.
A. Another agency
B. A third-party list purchasing service
C. Prior business interactions
D. A list of clients that have not been emailed yet
E. I do not have an email address list
Learn more about the risks of purchased lists.
2. I audit and update my email lists ______________.
3. I ___________ send emails to targeted groups of segmented contacts.
4. I review my email statistics ________________.
A. After every campaign
Learn how to analyze email metrics.
5. I spend ____________ per month working on email marketing.
A. Less Than 15 Minutes
B. 15-59 Minutes
C. 1 -2 Hours
D. 3-4 hours
E. More Than 4 Hours
6. My subject lines are __________________.
A. Compelling and elicit high open rates
B. Strong and yield average open rates
C. Mediocre and produce less-than-average open rates
D. Dull and evoke low open rates
Learn how to write captivating subject lines.
7. My audience is ______________ to my email marketing strategy.
A. Extremely important
B. Very important
D. Somewhat important
E. Not important
8. My emails ________________.
A. Always reach inboxes (Extremely low bounce rates)
B. Usually reach inboxes (Low bounce rates)
C. Sometimes reach inboxes (Average bounce rates)
D. Rarely reach inboxes (High bounce rates)
E. Never reach inboxes (Extremely high bounce rates)
Learn all about email deliverability.
SCORING: 1. a-2, b-0, c-4, d-3, e-1 2. a-4, b-3, c-2, d-1, e-0 3. a-0, b-1, c-2, d-3, e-4 4. a-4, b-3, c-2, d-1, e-0 5. a-0, b-1, c-2, d-3, e-4 6. a-4, b-3, c-2, d-1, e-0 7. a-4, b-3, c-2, d-1, e-0 8. a-4, b-3, c-2, d-1, e-0
|Email marketing may be new or intimidating for you right now, and that’s okay! Review the basics and make sure you are following best practices. Once you establish a good foundation, you can take your emails to the next level||You’ve dabbled in email marketing long enough to know a thing or two, but there is still room for improvement. Continue building the foundation you need to run a stable email marketing strategy with consistent results.||You’ve got a strong grasp on the basics and things are moving steadily. But it’s time to take your email marketing to the next level. Try pushing out of your comfort zone by running additional campaigns, reaching different segments, or targeting lost customers.||You’ve mastered the art of email marketing, and you should be proud of yourself! But don’t let all of your hard work get stale. Routinely audit your campaigns, database, and statistics to make sure you remain at the top of your game.|
About the Author
Heather Cherry provides training and support on AgencyBuzz to ITC customers, leads AgencyBuzz Academy and presents on email marketing at Masters of Marketing. She has a bachelor’s degree in rhetoric and writing from The University of Texas at Austin. Heather’s email marketing specialties include newsletters, unique content, contact segmentation, and targeted marketing. She is also a self-proclaimed social media junkie, cat lover, hopeless romantic, and music buff.Follow on Twitter More Content by Heather Cherry