Quality Control for Your Insurance Agency's Website Content

March 2, 2020 Kirsten Thornton

laptop with magnifying glass

Keeping your insurance agency website updated is a necessary piece of website success. It goes hand in hand with ensuring the customer experience is a positive one. Choosing images and colors can seem like more fun. But, check the quality of your content often to ensure you keep the customer experience fresh.

Content on your website should be valuable, helpful, compelling, and accessible. Here are a few key tips to ensure your website remains a useful tool for you and your customers.


The internet is overflowing with content. A lot of it is very similar. Make sure your content stands out with originality. Catchy titles. Fun images. Try pulling readers in with a unique perspective on a common topic. This is helpful when writing blogs or introducing customers to your services. Making sure your content is original will also help with search engines. Originality can give your website priority in a sea of search results.


In the current climate of the world, a lot of first impressions happen after reading a few words online. Make sure your content doesn’t have any glaring typos or grammatical errors. Proofread the content with fresh eyes, many times. Read it out loud if that helps. And for good measure, show a third party or use online editing tools. Making simple but glaring errors on your website can turn some people away. Don’t lose business and referrals over a simple, yet avoidable mistake.


Content on your website should be geared toward customers and not computers. But, it’s still important to cater to search engines. Stuffing keywords in at the bottom of a page is not a good look. But, building content around the actual keyword you want to target it fair game. Do some research on your audience and settle on keywords your website can help you target. Page titles, content headings, and linked text are key areas. Make sure your content flows well for your topic and is original, without errors. These factors add up to some sparkling content.


We’ve covered the what and the how of your content, but make sure you include the why. Think about social media and how it is overrun with idealized and curated images of people’s lives. Social media is an extension of the internet. Make sure your website content does not come off like it’s trying to fit in. Be honest, original and authentic about why your insurance agency is different.

Hold your website content to a higher standard than what you normally see on the web. Treat it with care and precision to ensure your customers have the best experience and impression of your business. Strive to make your content stand out and adapt to your new goals.

As you bring in new customers and grow your business, your content will have to grow with it. Use these tips to keep your content a functional and valuable piece of your website.

About the Author

Kirsten Thornton

Having always been a computer nerd, Kirsten Thornton works on the HTML and CSS that drives Insurance Website Builder websites. Before joining ITC in 2010, Kirsten had the unique experience of attending Loyola University in New Orleans when Hurricane Katrina hit. The storm left the school with costly repairs and lower attendance so she switched majors to graphic design when computer science got cut. Kirsten balances a mixture of back-end coding, front-end designing, New Orleans culture, and Texas pride.

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