Operation Agency Success: More Than a Website

September 6, 2016 Becky Schroeder

Is your insurance website just a website? Or is it an integral part of your agency marketing plan? ITC President Laird Rixford explains why it should be the latter.

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About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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The Cross-Sell Campaign: Using Email Marketing To Maximize Your Existing Client List
The Cross-Sell Campaign: Using Email Marketing To Maximize Your Existing Client List

Use an email drip campaign to easily cross-sell your other lines of business to current clients.