Home » ITC Blog » Operation Agency Success: More Than a Rater

Operation Agency Success: More Than a Rater

July 5, 2016 Laird Rixford

<noframes><img width="181px" height="101px" alt="" src="https://www.getitc.com/images/blog/oas/laird-rixford-more-than-rater.jpg"></noframes>

ITC President Laird Rixford explains why your agency doesn't need just a comparative rater, it needs a sales system.

More Than Just Rating: A Revisit
How Successful Insurance Agencies Apply E=M²C
Who Decides the Questions Used in a Comparative Rater to Quote a Risk?

About the Author

As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.
Follow on Twitter More Content by Laird Rixford

Siri, Can You Update My Mobile SEO for 2016?

Optimizing your insurance website for mobile search just got a lot more imperative. Here’s what you can do.

Highlights from ITC Agent Conference 2016

Watch the highlights from insurance agency software provider ITC's conference held in April 2016.

Welcome!

Operation Agency Success: More Than a Rater

Related Articles

About the Author

Previous Article

Next Article

Operation Agency Success: More Than a Rater

Related Articles

About the Author

Previous Article

Next Article

Most Recent Articles

Increasing your agency's email conversions is as simple as one, two, three.

In the August 2018 edition of Masters of Marketing, AgencyBuzz Product Manager Heather Cherry explains how answering the who, what, when, where, and why, can help create a successful email strategy.

Has SEO opened a firehose of incoming leads to your insurance agency? Here's what to do next.

This is the way Avery Moore from ECI Agency works.

Here's why you should update the text on your agency website's line of business pages, along with 20 topic ideas to write about.

These are the enhancements that are included in the next release of agency management system InsurancePro

Stay current with these small but effective ways to update your insurance agency website's design.

These are the enhancements that are included in the next release of agency management system InsurancePro.

Selecting the right photo for your insurance website design can make your site even more successful.

When building a successful email marketing strategy for your insurance agency, start with the five Ws: Who, what, when, where, and why.

Are you leveraging all of your website's features? Use these hidden gems to meet customer needs.

Don't simply combat a prospect's objections with rebuttals.

Use these August-themed topic ideas for your insurance agency's next blog post.

If you know how your insurance agency's leads are finding you, you can replicate those processes for future success and growth.

Do or do not. Don’t let the unknown scare you into hiding behind try.

Use these default Google Analytics reports to monitor your insurance agency website's success and growth.

Don't fall for the illusion of prosperity when it comes to your agency. Make time for your insurance agency's SEO to see continued growth.

If you've mistakenly sent an inappropriate email to your insurance agency clients, use these industry best practices to craft the right apology email.

If your agency has old blog posts or outdated content on your insurance website, here's how to update it in three easy steps.