Operation Agency Success: More Than a Rater

July 5, 2016 Laird Rixford

<noframes><img width="181px" height="101px" alt="" src="https://www.getitc.com/images/blog/oas/laird-rixford-more-than-rater.jpg"></noframes>

ITC President Laird Rixford explains why your agency doesn't need just a comparative rater, it needs a sales system.

More Than Just Rating: A Revisit
How Successful Insurance Agencies Apply E=M²C
Who Decides the Questions Used in a Comparative Rater to Quote a Risk?

About the Author

As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.
Follow on Twitter Follow on Linkedin More Content by Laird Rixford

Siri, Can You Update My Mobile SEO for 2016?

Optimizing your insurance website for mobile search just got a lot more imperative. Here’s what you can do.

Highlights from ITC Agent Conference 2016

Watch the highlights from insurance agency software provider ITC's conference held in April 2016.

Welcome!

Operation Agency Success: More Than a Rater

Related Articles

About the Author

Previous Article

Next Article

Operation Agency Success: More Than a Rater

Related Articles

About the Author

Previous Article

Next Article

Most Recent Articles

Learn how to identify the types of internet searches that make up the online searchscape and how to adjust your agency's marketing tactics accordingly.

Learn about the basics of pay per click advertising in our upcoming Masters of Marketing webinar, part of a free insurance marketing webinar series hosted by ITC's insurance marketing experts.

Use these three tactics to quickly update your insurance website for the new year.

Pay per click advertising can be a fast way to get more traffic to your insurance website. But if you go in without a plan, it could also be a fast way to waste money.

If your insurance agency wants to reap all the benefits content can bring, from customer service to increased leads, start with a content calendar.

Work smarter, not harder by repurposing existing content your agency already has for future customer emails.

Online reviews give your insurance agency's customers the freedom to leave feedback. And, they give you the freedom to take control of your online reputation.

This is the Way Jeff Arnold of RightSure Insurance Group works.

Here's how to use the content on your insurance agency website homepage and about us page to earn the trust of prospects.

Learn how to optimize your agency's email marketing campaigns with A/B testing in our next Masters of Marketing webinar.

Has your agency fallen behind on its goals? Has your joy for selling insurance fallen by the wayside? Here are four ways to avoid operational pitfalls and get your insurance agency back on track.

Don't spook online prospects with these scary insurance website mistakes.

Don't limit your insurance agency's potential by making these common mistakes.

A drop in your insurance website's traffic can affect the number of visitors and leads coming through your site. Here's what could be causing a recent slowdown in traffic.

A video background for your insurance website's homepage can be an engaging way to keep visitors on your website longer. Or, is a static image the way to go? Here's how to tell.

This is the way Clare DeNicola, co-founder of the10company, works.

Guest blogging is a common way to generate valuable backlinks for your insurance agency website. Our step-by-step guide outlines how to do it the right way.

Whether you are stuck in a marketing rut or just want a second opinion, join us for our next Masters of Marketing webinar for a live Q&A and roundtable discussion with ITC’s insurance website and mark