Operation Agency Success: Improve Your Search Engine Rankings

In today's online-driven world, SEO is more necessary than ever. ITC President Laird Rixford gives some tips on how you can improve your insurance website's ranking in the search engines. Related Articles Why is My Insurance Website Not on the First Page of Google? SEO Terms You Need to Know for Your Insurance Website What is SEO and Is It Important to My Agency? Search engine optimization (SEO) is the process of raising your website's visibility in the search engines so you get traffic from the organic search results. SEO is an ongoing process. Because search engines are constantly changing their algorithms, SEO must be an ongoing process in order to be effective.

In today's online-driven world, SEO is more necessary than ever. ITC President Laird Rixford gives some tips on how you can improve your insurance website's ranking in the search engines.

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About the Author

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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