Operation Agency Success: How to Better Brand Your Agency

January 5, 2016 Becky Schroeder



Everything is agency marketing. Branding your agency starts with a great logo. ITC President Laird Rixford talks about logos and how putting your logo everywhere contributes to your agency's brand.

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About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for facilitating ITC’s growth through sales and marketing and driving the overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and driving the overall company marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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