Operation Agency Success: How to Better Brand Your Agency

January 5, 2016 Becky Schroeder

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Everything is agency marketing. Branding your agency starts with a great logo. ITC President Laird Rixford talks about logos and how putting your logo everywhere contributes to your agency's brand.

What is a Brand?
How to Kill Your Brand With Black Hat SEO
How Social Media Can Hurt Your Agency's Brand

About the Author

As senior vice president of sales and marketing, Becky Schroeder oversees ITC’s sales and marketing departments. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and driving the overall company sales and marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.
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Operation Agency Success: How to Better Brand Your Agency

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