Operation Agency Success: How to Better Brand Your Agency

January 5, 2016 Becky Schroeder

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Everything is agency marketing. Branding your agency starts with a great logo. ITC President Laird Rixford talks about logos and how putting your logo everywhere contributes to your agency's brand.

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About the Author

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.
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