Operation Agency Success: How to Better Brand Your Agency

January 5, 2016 Becky Schroeder



Everything is agency marketing. Branding your agency starts with a great logo. ITC President Laird Rixford talks about logos and how putting your logo everywhere contributes to your agency's brand.

Related Articles


What is a Brand?
How to Kill Your Brand With Black Hat SEO
How Social Media Can Hurt Your Agency's Brand

Read more...

About the Author

Becky Schroeder

As senior vice president of sales and marketing, Becky Schroeder oversees ITC’s sales and marketing departments. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and driving the overall company sales and marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

Follow on Twitter Follow on Linkedin More Content by Becky Schroeder
Previous Article
8 Insurance Website Design Trends to Watch in 2016
8 Insurance Website Design Trends to Watch in 2016

These design trends are going to have a big impact on insurance websites in 2016. Here’s how you can use th...

Next Article
SEO Trends to Watch in 2016
SEO Trends to Watch in 2016

4 SEO trends you can expect in 2016 and how they will affect your online agency marketing efforts and your ...