Operation Agency Success: Find Your Agency's Niche

May 5, 2015 Laird Rixford



Today's insurance landscape is becoming more competitive. There are more voices competing for consumers. You can stand out by finding a niche. Laird talks about how a niche can turn your agency into an expert and help you succeed.

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About the Author

Laird Rixford

As president, Laird Rixford is responsible for sharing the vision and direction of the company with its customers, vendors and affiliate companies. He oversees the direction for each of ITC’s products and the company’s sales and marketing department. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.

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