Operation Agency Success: Find Your Agency's Niche

May 5, 2015 Laird Rixford



Today's insurance landscape is becoming more competitive. There are more voices competing for consumers. You can stand out by finding a niche. Laird talks about how a niche can turn your agency into an expert and help you succeed.

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About the Author

Laird Rixford

As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.

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