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Search Engine Marketing for the Everyday Insurance Agent - Part 2
Increase your pay-per-click ad's click through rate and lead conversion rates with these tips.
Most Recent Articles
Welcome to the Agent Resource Center
What to Know About Your Google Ad’s Quality Score
Follow Google's quality guidelines to help your insurance agency ads appear at the top of search results while spending less money.
Fixing the Data in Your Agency Management System
The data you get out of your agency management system is only as good as the data you put into it. Here's how to fix the data in your management system.
How to Fix your High Traffic, Low Conversion Insurance Website
Is your insurance agency website receiving a good amount of online traffic, but not many conversions? Here's what you can do to get a high-converting website.
How to Make a PowerPoint Template for Your Insurance Agency
Use a standard PowerPoint template at your insurance agency to present a cohesive and professional brand experience.
This is the Way: Stu Durland of Seely & Durland Insurance
This is the way Stu Durland of Seely & Durland Insurance works.
Four Social Media Trends Your Agency Should Try in 2020
Add one of these new social media trends to your insurance agency's marketing plan in 2020.
Step-by-Step: How to Get Started with an Insurance Website Redesign
Learn how your agency can get started with an insurance website redesign during this month’s free Masters of Marketing webinar.
3 Habits to Keep Your Data Clean from The Start
Dirty data can interfere with your email marketing efforts. Try these data hygiene habits to clean up your agency's database.
What You Need to Know About The CCPA
Will your insurance agency be affected by the CCPA?
What is Masters of Marketing?
The Top 10 Insurance Marketing Blog Posts of 2019
We're counting down our top agency marketing blog posts of the year.
What's in Release 188.8.131.52 of InsurancePro
This is the Way: Cal Durland of IVANS
This is the Way Cal Durland of IVANS works.
Navigating The Searchscape To Refine Your Marketing
Learn how to identify the types of internet searches that make up the online searchscape and how to adjust your agency's marketing tactics accordingly.
The Basics of Pay Per Click Marketing
Learn about the basics of pay per click advertising in our upcoming Masters of Marketing webinar, part of a free insurance marketing webinar series hosted by ITC's insurance marketing experts.
3 Wishes Your Insurance Website Needs Granted
Use these three tactics to quickly update your insurance website for the new year.
A Plan for Your Insurance Agency’s Pay Per Click Advertising
Pay per click advertising can be a fast way to get more traffic to your insurance website. But if you go in without a plan, it could also be a fast way to waste money.
How Your Agency Can Reap the Benefits of Content
If your insurance agency wants to reap all the benefits content can bring, from customer service to increased leads, start with a content calendar.
‘Tis the Season for Regifting: 4 Places You’ve Already Written Your Marketing Emails