About the Author
As president, Laird Rixford is responsible for sharing the vision and direction of the company with its customers, vendors and affiliate companies. He oversees the direction for each of ITC’s products and the company’s sales and marketing department. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.Follow on Twitter More Content by Laird Rixford
Search Engine Marketing for the Everyday Insurance Agent - Part 2
Increase your pay-per-click ad's click through rate and lead conversion rates with these tips.
Most Recent Articles
The Good, the Bad, the Updated Website
Whether your agency website has plenty of traffic or not, it's important to take the time to update it.
Building Awareness for Your New Insurance Agency
Nine marketing ideas to help you build awareness for your new insurance agency.
ICYMI: Live Q&A with ITC Insurance Marketing Experts
Why SEO Shortcuts Don’t Work
Smart SEO strategies avoid quick fixes that can undercut your agency website's chance at success.
ACORD Forms Update (April 2018)
A list of the ACORD forms we've updated in our agency management system InsurancePro.
Retain More Business with Renewal Campaigns
Renewal email campaigns can help you keep the customers you have and boost your bottom line. Here's how.
How to Save Your Google Analytics Data Before GDPR Takes Effect
Can College Help Me With a Career In Insurance?
These college majors can help you in land a successful insurance career.
How to Create a Personal Connection on Your Insurance Website
Creating a personal connection on your insurance website isn't as difficult as you think.
This is the Way: Jason Smith from Carolina Capital Insurance Group
This is the way Jason Smith from Carolina Capital Insurance Group works.
Three Questions to Consider in Your SEO Strategy
If you have only a vague idea of what your agency's SEO strategy should be, start with these three questions.
Live Q&A with ITC Insurance Marketing Experts
Ask our panel of insurance marketing experts your questions during the May 2018 edition of Masters of Marketing,
4 Tips for Editing Your Website's Content
Content is vital to a successful insurance website, but make sure to review and edit it before posting. Here are our tips.
Step into Spring with 10 Content Ideas for May
Freshen up your insurance agency website this spring with a seasonal blog post.
Do-It-Yourself: SEO On A Budget
Sometimes, an insurance agency's resources only allow for a do-it-yourself approach to SEO. Here's how to get started.
Developing a Training Plan for Your New Insurance Agency
Why you should create a training plan for your new insurance agency and how to create one.
How Forecasting Can Improve Your Digital Marketing
By predicting future business activity, your agency can make more informed decisions and refine your goals.
ICYMI: How to Turn Your Website into a Lead Generator
Let’s Talk About Your Data
Segmenting your email sends is a proven path to email marketing success, but you can't do it with dirty data.
Want to Boost Your Agency’s Credibility? Proofread