Operation Agency Success: Agency Marketing Plan

April 2, 2015 Laird Rixford

<noframes><img width="181px" height="101px" alt="" src="https://www.getitc.com/images/blog/OAS/OAS_image_02022015.jpg"></noframes>

Many agencies don't have a marketing plan to guide their efforts. A marketing plan can guide your marketing efforts and keep you accountable, which can help you succeed. Where do your customers come from? What do your customers want? What makes them happy? Laird talks about these questions and more in our latest Operation Agency Success video on creating an agency marketing plan for your agency.

How to Create an Insurance Agency Marketing Plan
A Guide to Improving Your Agency Marketing in 2015
Why Agency Marketing Fails

About the Author

As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.
Follow on Twitter Follow on Linkedin More Content by Laird Rixford

How Your Insurance Website Impacts Your Online Leads

Is your insurance agency website causing visitors to leave before requesting a quote? Try these tips to mak...

Why You Should Be Doing Local Search Marketing

Don’t just focus on increasing insurance website traffic from anywhere. Our data shows you’re better off fo...

Welcome!

Operation Agency Success: Agency Marketing Plan

Related Articles

About the Author

Previous Article

Next Article

Operation Agency Success: Agency Marketing Plan

Related Articles

About the Author

Previous Article

Next Article

Most Recent Articles

Here's how to use email campaigns to generate online reviews for your insurance agency.

Millennials are internet natives that hold $200 billion in buying power. What do they want from their insurance agency?

A website can help even the smallest insurance agency grow, build credibility, and have a 24-hour online presence.

This is the way Cindy Diccianni works.

New technology developments are pushing insurance into a broader services industry, emphasizing customer experience.

Join us for October 2018's Masters of Marketing, where the ladies of Insurance Website Builder answer your questions live.

These design mistakes can happen to any insurance website - and turn off almost any customer.

After investing in an insurance agency website, it’s your job to manage it and unlock its potential. Here's a few ways to do that.

Not sure what to write about in your agency's next newsletter or blog post? Try these October-themed topics.

Your why is your passion. It’s what inspires you. It’s what keeps you showing up every day.

Use these easy tactics to give your insurance agency's website a boost in online search results.

Insurance prospects aren’t the only ones paying attention to your agency's bad reviews and poor customer service. So are Google and Bing.

Let's look at the most common misconceptions about email and the truth behind them.

If your agency produces video content, here's how to optimize those videos for higher engagement and views.

This is the way Ashley Fitzsimmons works.

Your agency's design style can make a lasting impression on prospects and customers. Here's how to find it.

Preview September's Masters of Marketing, where attendees will learn different strategies for reaching insurance consumers online.

Here's how your insurance agency can use Facebook Groups to reach prospects and help customers in a new way.