Many agencies don't have a marketing plan to guide their efforts. A marketing plan can guide your marketing efforts and keep you accountable, which can help you succeed. Where do your customers come from? What do your customers want? What makes them happy? Laird talks about these questions and more in our latest Operation Agency Success video on creating an agency marketing plan for your agency.
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About the Author
As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.
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