Operation Agency Success: 5 Traits of a Great Comparative Rater

October 6, 2015 Laird Rixford



What makes a comparative rater great? ITC President Laird Rixford talks about the five traits that make a comparative rating system the right tool for your independent insurance agency.

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About the Author

Laird Rixford

As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.

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