Off-Site Optimization

March 26, 2010

One of the two main components of SEO is off-site optimization. Off-site optimization involves putting links on other websites to your own website, otherwise known as backlinking or inbound links. The other is on-site optimization.

  • Social networking sites. You can create Twitter, Facebook and Linked In profiles or any other type that is popular, and then link those back to your homepage.
  • Commenting on blogs. You can comment on other insurance blogs, or blogs in general and put your web address in the comment.
  • Google likes fresh content. One way to do that is to blog on your website. You can find this in the Admin Console under Communication Settings. You can have links that link to other pages in your website. You can blog about interesting news articles, community news, financial news, any promotions your business is holding. Watch a video on how to blog on your IWB website.

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