Now is the Time: Insurance Website Edition

December 9, 2014 Laird Rixford

get your insurance agency website together before the end of the year

December is here. The world seems consumed by parties, shopping and traveling. After which we round the corner into a new year. What is next? As an insurance agent, you already know... three months of non-stop action.

There are a few theories, speculations, truths and myths about why the New Year marks the busy time for insurance agents. Tax checks, new holiday cars, first of the year reminders... the list goes on.

Whatever the reason, it happens. ITC sees this in our analytics year to year. On our customers' insurance agency websites, we see an average 10% increase in visitors with a 9% increase in quote completions. Is your website ready?

Here are a few questions you need to answer.


If you answered no to any of these questions, now is the time to make a change. This call to review your insurance agency website also applies to our current customers. With Insurance Website Builder, you can refresh your website with a two-week turn around so you are ready for the rush of the New Year.

 

Read more...

About the Author

Laird Rixford

As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.

Follow on Twitter Follow on Linkedin More Content by Laird Rixford
Previous Article
Now is the Time: Comparative Rating System Edition
Now is the Time: Comparative Rating System Edition

Can your comparative rater handle the lead onslaught that comes with the New Year? Here’s what a good insur...

Next Article
What’s in Release 6.0.38.21 of InsurancePro

These are the enhancements that will be included in the next release of ITC's agency management system Insu...