December is here. The world seems consumed by parties, shopping and traveling. After which we round the corner into a new year. What is next? As an insurance agent, you already know... three months of non-stop action.
There are a few theories, speculations, truths and myths about why the New Year marks the busy time for insurance agents. Tax checks, new holiday cars, first of the year reminders... the list goes on.
Whatever the reason, it happens. ITC sees this in our analytics year to year. On our customers' insurance agency websites, we see an average 10% increase in visitors with a 9% increase in quote completions. Is your website ready?
Here are a few questions you need to answer.
- Does my website look great?
- Does my website have a clear call to action?
- Is my website easy to navigate?
- Is the content up to date?
- Am I happy with my current website?
If you answered no to any of these questions, now is the time to make a change. This call to review your insurance agency website also applies to our current customers. With Insurance Website Builder, you can refresh your website with a two-week turn around so you are ready for the rush of the New Year.
About the Author
As president, Laird Rixford is responsible for sharing the vision and direction of the company with its customers, vendors and affiliate companies. He oversees the direction for each of ITC’s products and the company’s sales and marketing department. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.Follow on Twitter More Content by Laird Rixford