Are you still using a comparative rater, accounting package, or an Excel spreadsheet to manage your agency? Even if your rater offers agency management system features, like ACORD forms, you are missing an opportunity to improve your agency. A management system will make you more efficient so you improve productivity, keep more customers, and grow.
Before I get into how a management system will grow your agency, I want to clear up one misconception. An agency management system does not have to be expensive. Sure you can get a lot of system for a few hundred (or even thousands) dollars a month. But, that is not always the case. A management system like InsurancePro is a great first step in getting your agency automated at a great price.
Along with client and policy management, you can download policies from the Internet with a proper management system. Company downloads gives you the most up-to-date information to service your clients. Also, a good agency management system will track sales, commissions, producers, and carrier performance. It can even integrate with your marketing and rating systems. Such integration can improve your agency's retention and rewrite process so you grow.
Most of all, an agency management system will make your agency more efficient through consistent, repeatable processes. These processes can protect your agency from possible E&O issues, increase revenue, and take your agency to the next level.
Over the past three days, I have covered why now is the time to improve your agency's efficiency with technology solutions, such as insurance agency websites, comparative rating and agency management systems. As Don, our vice president of sales, always says... the best time to plant a tree is 50 years ago. The second best time is now.
Now is the time to improve your agency to take advantage of the increased business in the New Year and for years to come.
About the Author
As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.Follow on Twitter More Content by Laird Rixford