No Nonsense Insurance Agency Marketing Strategies That Cost Practically Nothing

October 5, 2015 John Dessommes

business woman at desk

 

You're here for tips to improve your insurance agency marketing strategy. Without further ado, let's dive straight into it.

Answering the phone
The person who answers the phone at your agency should always be upbeat and helpful. A phone call is sometimes a person's first impression of your agency. If your employee is rude, you may lose a current or potential client. And, it could result in a negative reputation.

Get an automated phone system
Your agency should always be available via phone even if a live person doesn't answer. There is nothing more off-putting to a consumer than when the phone rings ad infinitum.

Responding to emails
Responding to emails is like answering the phone. Only your clients can't tell your tone in an email. Keep in mind that sarcasm may not translate well in an email. Write emails that are straightforward and to the point.

Manage your reputation
Search for your agency name on Google, Yelp, Yellowpages and other business listings. Read all your reviews. On Google My Business and Yelp, you can respond to reviews as a business owner. I recommended you respond to all reviews, not just the bad ones. Thank reviewers for their positive feedback. This proactive approach will show people that your agency cares about its clients.

Track your leads
Leads come from anywhere these days. Walk-ins, phone calls, referrals, Internet, print media, billboards, agency events, etc. If you don't know where your leads are coming from, you will never know what is working. And, you'll continue to dump money into marketing tactics that may or may not work. If you don't already track your leads, use Google's online spreadsheet. All your employees can access your leads using this online tool. Also, integrate your tracked leads with your insurance email marketing strategy.

Answering questions
It's okay to tell a person you don't know the answer to a question. Don't waste his time leaving him on hold for a long time or giving an unsure answer. Do your due diligence to get the right answer. Even if it means you'll need contact him later that day or the next.

Use a 5 step customer service process
Listen to what the client is saying and what she's not saying. Based on the context, you can often fill in blanks to better understand your client. Repeat what the client is saying to you, so you can show you're present in the conversation. Empathize with and assure the client you will resolve the issue in a timely manner. Do everything you can to fix the problem. Once you've resolved the problem, share the solution. Then your team knows how to handle it in case the issue arises again.

Not only are the above suggestions, for the most part, free, they're also simple to implement. I'd love to hear any other no nonsense tips you have. Leave them in the comments below.

Read more...

About the Author

John Dessommes

John Dessommes manages search engine optimization and pay-per-click advertising campaigns for multiple independent insurance agencies nationwide. He also handles SEO for GetITC.com and ITC’s other web properties. John stays on the cutting edge of industry best practices to ensure that visibility is maximized and opportunities are not missed. He has considerable knowledge about on- and off-site optimization, AdWords, business listings and social media.

Follow on Linkedin More Content by John Dessommes
Previous Article
Operation Agency Success: 5 Traits of a Great Comparative Rater
Operation Agency Success: 5 Traits of a Great Comparative Rater

In our latest video on agency success, ITC President Laird Rixford discusses the 5 traits that make a compa...

Next Article
How to Maintain a Successful Blog When You’re Busy
How to Maintain a Successful Blog When You’re Busy

Blogging is important to the success of your insurance agency website. Here’s how to maintain a successful ...