New Year, New Insight: Keeping Your Website in Top Shape

December 19, 2018 Kirsten Thornton

laptop with health information on screen

As the new year inches closer, it’s important to look back on your progress and forward to your goals. We’ve already gone over the importance of timely reviews and tips for examining your website. Let’s build on these tips for an updated guide to making your website the best version it can be in the new year.

Running the numbers

The heartbeat of a website can almost always be determined by the analytics. Check your data to get a better understanding of your website’s progress and growth. See what the future goals should be. Look for trends and gain some perspective on where consumers find value in your website.

Are your traffic and engagement numbers are trending upwards or down? Go back and see what caused your highest numbers, and build on that. Use these numbers to find your rhythm.


Healthy recipes

Content is king. It is also the meat and potatoes of your website. If you have content working for you, don’t be afraid to re-purpose it. If it’s old, revive it in a new format. Offering content in different formats is a great way to reach many audiences. Think of this as taking the same ingredients and producing different meals.

Let your content fuel your website. Revamp it, highlight it, meal plan if that’s your thing. Be ready to publish your content in doses to keep your website fresh.


Practice runs

Check the usability of your website. We know how fast technology changes, so try to keep your finger on the pulse. Gather up devices and users and pull up your website. Make sure the website is easy to navigate and loads properly. This step ties everything together.

You’ve checked the vitals and made a plan that builds on your website’s strengths. Next, you need to make sure your hard work will come to fruition on all devices. The best content and design will be no match for an impatient consumer if your website is not loading for them.

No cheat days

On any given day, disaster can strike. Your website could go down, your office could close, a marketing campaign could fail. Do your part to get prepared. Check your domain registration. Check your website security. Have fun content ready as a backup. Know how to add an alert or notification to your website for holidays or natural disasters.


As a new year approaches, resolve to keep your website healthy and running. Make sure you have learned from your past and are prepared for the future.


About the Author

Kirsten Thornton

Having always been a computer nerd, Kirsten Thornton works on the HTML and CSS that drives Insurance Website Builder websites. Before joining ITC in 2010, Kirsten had the unique experience of attending Loyola University in New Orleans when Hurricane Katrina hit. The storm left the school with costly repairs and lower attendance so she switched majors to graphic design when computer science got cut. Kirsten balances a mixture of back-end coding, front-end designing, New Orleans culture, and Texas pride.

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