Mobile Internet Access is on the Rise

March 19, 2013 Phillip Long

The next time you walk into a restaurant, store, mall or airport, take a look around. How many people are on their phones or tablets? How people access the Internet is changing, and it's changing fast. Some surveys show mobile Internet usage surpassing desktop Internet usage as early as this year. Our insurance website customers have seen a drastic increase of traffic from mobile devices in the past three years.

Mobile Usage

Year

Desktop

Mobile

Percent Mobile Use

Percent Change

2010

1,859,553

44,338

2.3%

N/A

2011

2,532,239

154,155

5.7%

147%

2012

2,870,800

399,015

12.2%

114%

2013 (Jan 1-March 18)

649,524

65,822

17.3%

41%

Projected 2013 Totals

3,185,355

665,390

21%

72%


The percentage of people finding our mobile sites has increased every year, which has matched the global mobile Internet usage trends. In a prior post, we discussed how marketing is evolving. Easy-to-use and fast-loading websites are two of the most important features of any mobile site. 74% of users say they'll leave a website after waiting 5 seconds or more for a mobile site to load. Because we want our customers to be the leaders in the insurance industry when it comes to change, our mobile websites are extremely user friendly, load in under 5 seconds and are included with every website plan.

As you can see in the analytics above, our two most popular mobile pages average below 5 seconds each.

This infographic, created by 34SP, shows how quickly mobile access will overtake desktop access. Change is on the horizon. Will you be ready for it?


The Takeover Of Mobile Internet - Will It Replace Desktop Use?

Read more...

About the Author

Phillip Long

Phillip Long serves as the primary contact point for all of ITC's search engine optimization clients. As the internet marketing product manager, he coaches and guides insurance agents throughout the SEO program, ensuring they progress smoothly. Phillip's specialties include conceptualizing marketing campaigns, SEO, and customer service. He has a bachelor’s degree in interdisciplinary studies from the University of Texas at Arlington with a focus in management and communication.

Follow on Twitter Follow on Linkedin More Content by Phillip Long
Previous Article
Multico’s netPOSitive Point-Of-Sale Solution Achieves High Marks In Novarica ACE Rankings
Multico’s netPOSitive Point-Of-Sale Solution Achieves High Marks In Novarica ACE Rankings

Multico Rating Systems has been awarded a high-level Novarica Average Customer Experience (ACE) Ranking.

Next Article
5 Myths of Digital Insurance Marketing
5 Myths of Digital Insurance Marketing

The myths of digital insurance marketing include insurance websites, insurance agency marketing and email m...