ICYMI: Combining Paid Search and SEO in Your Agency Marketing Strategy

November 19, 2015 Dylan Brooks

Getting your insurance agency website to appear in search engine results can boost both traffic to the website and your agency's revenue. There are two ways to get your insurance agency website to appear in search results - through paid search advertising or search engine optimization (SEO).

In today's Masters of Marketing Webinar, I covered the advantages of using both of these tactics simultaneously. I also went over my 4 step process for combining paid search and SEO in an agency website marketing strategy. If you missed it, you can watch the recording here or review the slides below.


Note: This webinar does not cover detailed setup for paid search or SEO campaigns. To learn more about those topics, please check out these resources:

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About the Author

Dylan Brooks

Dylan Brooks helps ITC clients improve the visibility of their agency websites, working directly with them to improve their search engine rankings. Dylan has a bachelor’s degree in communication from the University of Miami, and he is pursuing a masters in business administration from Southern Methodist University. Dylan has extensive experience with writing, strategy and marketing analytics. In his spare time, Dylan enjoys cooking, watching football, and spending time outdoors in and around Dallas.

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