In June's Masters of Marketing webinar, Heather Galloway, AgencyBuzz Coordinator, discussed behavioral and situational marketing strategies.
These effective strategies are often used by advertisers to highly target consumers, and can easily be translated into your insurance agency's email marketing plan.
If you missed the presentation, watch the recording here or view the slides below.
About the Author
Heather Cherry is and email marketing professional and the product manager for AgencyBuzz - ITC's automated marketing system. She is responsible for leading the AgencyBuzz team, presenting email marketing best practices for Operation Agency Success & Masters of Marketing, and prides herself in cultivating customer-driven product excellence. She has a bachelor's degree in rhetoric and writing from The University of Texas at Austin (Hook 'Em \m/). Her email marketing specialties include targeted marketing, database segmentation, customer journey through automation, integrated lead client nurturing through all ITC products, and highly-visual email marketing campaigns. Heather currently resides in Frisco, Texas (a suburb of Dallas), and is a self-proclaimed mother-of-the-year and world's okayest wife. She likes dad jokes, Tyler Perry movies, and Oxford commas.
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