Looking Back at Insurance Website Builder in 2012

December 28, 2012 Laird Rixford

One of the advantages of using the Insurance Website Builder online marketing system is the fact that our users receive new features and upgrades automatically. This is done in the background without requiring agents to modify or re-upload their website files to their hosts. In addition to the introduction of new features, Insurance Website Builder automatically updates the sitemap.xml file that notifies the search engines. With this automatic update, we normally see that Insurance Website Builder websites are re-indexed almost daily by the search bots.

So let us take a look at what we have added in 2012.

Partner Pages
Partner and trusted professional pages were added late this year to assist agents in building relationships with local partners that will drive new leads to both parties. Read more about how Insurance Website Builder allows you to create a partner page the right way.

Site Search
Even websites that have clear navigation can have pages buried within that are not easily accessible. Therefore, we introduced site search to allow your visitors the ability to find these hidden pages. How Insurance Website Builder implements site search is unique. We index your website with the same crawling methodologies that the search engines use. This means that by optimizing your website for the search engines, you are also optimizing it for site search. Site search is included in every Insurance Website Builder plan at no additional cost.

Ratings & Reviews on Testimonials
The Insurance Website Builder system has included a testimonial console for some time now. In 2012 we improved this feature so your customers can leave feedback and a 5-star rating directly on your website.

Updated Blog Format
The Insurance Website Builder team constantly monitors trends in the industry and implements them accordingly. One of the areas where we saw possible improvement was within the formatting of the blog. Once we launched our new blog format, we saw an immediate increase of readership and click-through to news stories.

Larger Email Boxes
We started the year with 500MB email boxes and ended the year with 2GB email boxes. This increase was greatly appreciated by our customers.

Secure All Forms
One perk of being focused on insurance is that we know the challenges you face every day. These include complicated rules and regulations such as a requirement of many E&O policies that states all forms, no matter how minor, requires SSL encryption. While the Insurance Website Builder system has always included a built-in SSL certificate, we have recently added the ability to secure all forms on your site with SSL simply by checking a single checkbox.

Event Calendar
An agency engaged with its community will have a calendar of events showing when, where and what the agency is doing within the community as well as other important events. To help the advertising of these events, the Insurance Website Builder system includes an event calendar to quickly and easily notify your visitors of the opportunities to engage with your agency.

Secure File Upload
The Insurance Website Builder system has had the ability to add customized forms for almost three years now. One of the often-requested features is the ability to allow the upload of files by your website visitors. Now your customers can upload lists of employees, vehicles or other important information to your website.

Hundreds of SEO Tweaks
Sometimes the less visible changes can have the largest impact. We are constantly tweaking Insurance Website Builder so our customers' websites and pages can outperform any website. These changes include forcing all lower case URLs, duplicate title and description tag detection and removal, site layouts, microdata and duplicate content detection.
Our own customers have suggested the majority of the items we added in 2012. This is the x-factor that ITC and Insurance Website Builder bring to the industry: you ask, we listen AND act. We have received numerous great suggestions, and many are being worked on. However, we are always looking for more. If you have any ideas that you would like to see make it into the Insurance Website Builder system in 2013, please feel free to leave them in the comments below.

Finally, I would like to thank each one of our customers. Without you, none of this would be possible. Here is to the continued success and growth of your agency in 2013, Happy New Year.

About the Author

Laird Rixford

As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology. An expert in insurance technology and marketing, Laird is a recognized public speaker and has presented at industry events across the United States.

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