Keeping Up With the Carriers: How Your Website Can Compete

August 5, 2016 Matt Farrell

This webinar took place on Thursday, August 18th. Click here to view the presentation, slides, and an in-depth look at the rest of this great content.

Have you ever wondered what it is that makes carrier websites generate so much traffic? Meanwhile, you're sitting back waiting for the leads to roll in.

A lot of it has to do with name recognition. But, there are steps you can take to help your website look and feel like a major carrier's site.

In the next edition of Masters of Marketing, I'll be going over these tips (and more) to help you do just that. The free webinar takes place on August 18 at 12:00 p.m. CST. Join me!

Here's just a preview of what will be discussed:
 

1. Colors

Most carrier websites are bright and bold with expansive white space. It gives them a modern, almost futuristic appearance.

For example: http://www.progressive.com is a great example of a company that has one color in their branding. They make it work for them. I'll also talk more about branding in my Masters of Marketing webinar.

2. Clutter

Going back to the Progressive website, you'll notice there isn't much going. But, they still manage to get their point across.

Five icons and a handful of photos are all they need to get you hooked. It's not about the quantity of information, but about the quality.

Which leads us to...

3. Information

What information do all the major carrier websites have in common?

They put the word 'quote' right in front of your face.

Today's generations love nothing more than to have everything automated for them. So, make sure you let them know they can get that quote right on your website, without having to click around.

 

This is only a preview of what I covered during 'Keeping up with the Carriers: How Your Website Can Compete'.

 

Read more...

About the Author

Matt Farrell

As a website coordinator, Matt Farrell is the initial contact to customers who purchase Insurance Website Builder. He coordinates all aspects of website design between the customer and our graphic designers. Before joining ITC in 2016, Matt worked as a meteorologist and broadcast reporter. He has a bachelor’s degree in communication studies from the University of North Texas and a bachelor’s degree in meteorology from Mississippi State. Matt enjoys bowling, playing golf, and spending time with his wife, two dogs and a cat.

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