Marketing is changing. Now, I know that's easy to say, but every day there are more and more studies done on the two different types of marketing. Some people refer to these two types as 'new age marketing' and 'old marketing.' The proper terms are inbound marketing and outbound marketing.
Inbound marketing is a relatively new term. This type of marketing starts with your website. It is your virtual store front. There are several very important aspects of marketing that go hand in hand with your website: blogging, social media, and content creation. You want to get found by the customers that are looking for you.
I'll be blunt. Outbound marketing is not as effective as it used to be. Buying TV commercials has a terrible ROI due to the face that 86% of people skip ads. An abundance of people have registered their numbers on 'Do Not Call' lists. Almost half of the U.S. population doesn't open direct mail pieces. This is all due to a fundamental shift in marketing. Consumer behavior is changing as they do not want to be bothered by marketing unless they are the ones to engage the conversation. In other words, consumers don't want to be found by companies, they want to do the finding.
Here is our weekly Infographic from Voltier Digital. They take a deeper look at the benefits of focusing on an inbound marketing strategy. Let us know your thoughts in the comment section below!
About the Author
Phillip Long serves as the primary contact point for all of ITC's search engine optimization clients. As the internet marketing product manager, he coaches and guides insurance agents throughout the SEO program, ensuring they progress smoothly. Phillip's specialties include conceptualizing marketing campaigns, SEO, and customer service. He has a bachelor’s degree in interdisciplinary studies from the University of Texas at Arlington with a focus in management and communication.Follow on Twitter More Content by Phillip Long