Imagine this: You start a Facebook Page with the hopes of many likes, comments and shares. You start to post to your Facebook Page and eagerly check the stats to see how your posts fared, but they're not exactly what you expected. Your posts only get a few likes and no comments or shares.
If this happens once, you take it with a grain of salt, but when it happens multiple times, it is harder to bear. So what do you do? Give up?
Abandoning social media may not affect your personal social media but your agency's social media accounts are a different story. Even if your Facebook Page isn't getting as many likes or comments as you want or you're not getting any replies or retweets on Twitter, just say no to letting your social media accounts fall by the wayside.
You've seen those Facebook Pages before. The ones with a footer that says 'Joined Facebook April 29, 2010,' which you quickly notice was the first and the last post on its wall. To a consumer, this abandonment could imply your agency is no longer in business and forgot to delete your Page.
In today's socially driven world, consumers expect you to have some type of social media presence. For a company, social media is a great relationship-building tool so being without it may cause your consumer's to feel a bit cautious to give you their business.
Consumers understand that building a social media existence takes time, but can you really expect to build a social media presence when you've completely given up? Social media gives everyone the capability to post and reach masses, but the work starts with you.
So next time your post doesn't put up the numbers you expected, and you're ready to throw in the towel, rethink it. Share quick posts like quirky fun facts, fun employee pictures or even your office hours. Try different types of posts - like pictures, links, videos, text - on different days and different times until you find what works for your agency.
Have you considered abandoning your personal or business social media page? Share your story in the comments below.