In my previous blog post, I discussed some design trends that can make your insurance website better like flat design. Today, I want to explore flat design further and how it can revive the look and feel of your insurance agency website.
You want to leave new website visitors with a positive first impression of your agency and encourage them to come back. Flat design can do that while also providing a good user experience.
What is Flat Design?
Flat design is a minimalistic approach that places an emphasis on user experience. One of your prime concerns for your insurance agency website should be your visitors' experience and how you can better it. Before embossed and bevel effects, 3D artificial textures, drop shadows, and reflective shimmers were all the rage in web design.
When you think about it, this type of design isn't functional and can be distracting. With flat design, clean spaces, defined edges and bright colors differentiate the parts of your insurance website. One might argue that a simple design is boring. But when used correctly, flat design can grab and keep the attention of your visitors.
How to Use Flat Design
To create effective flat design, focus all elements on the idea of simplicity. Here's how.
• Buttons - Do away with the glossy and beveled buttons. Instead, focus on solid button designs. With flat design, there shouldn't be any drop shadows or vector images. Your buttons should be clean and simple.
• Fonts - Due to san serif typefaces being simple and easy to read when placed on top of most backgrounds, they are popular in flat design. As an independent insurance agent, you may want a more formal look with subtle embellishments. This is where the use of a serif typeface comes into play. You can use the two typefaces harmoniously, so long as they fit the overall insurance website design.
• Colors - A variety of colors work with flat design, but the most common combinations involve bold and bright colors. The reason why is because bold and bright colors typically work well against light and dark backgrounds. When creating a flat design website, think about heavy contrast. This way your insurance website will stand out while providing a unique and engaging experience.
• Imagery - Using panoramic background photos are a nice and simple way to inject a little fun in a flat design website. Plus, when you overlay elements on top like text or buttons, its gives your website a strong visual centerpiece.
• Hierarchy - While this isn't anything new, it is even more prevalent in flat design. Juxtaposing large elements next to smaller ones with a lot of padding can help you avoid a cluttered and busy look. When a consumer first arrives on your insurance website, you want to direct them to specific locations on your site. To do this, you'll need calls to action displayed in strategic places. The key is it to keep the design of your calls to action simple yet bold.
• HTML5 and CSS3 - Flat design websites seem simple, but their foundations use the latest advancements in HTML and CSS. This allows your insurance website to have transitions and other page effects, which improve the user experience. Your website loads much quicker as a result, which makes it more mobile friendly.
When exploring flat design, make sure every design element is minimalistic and user-centric. This ensures your insurance agency website stays functional but also looks unified.
Have you thought about incorporating flat design into your insurance agency website? What elements are you interested in changing? Let us know in the comments section below.