How to Turn Your Website into a Lead Generator

April 6, 2018 Matt Farrell

masters of marketing preview


During this month's Masters of Marketing webinar, we’ll be talking about ways you can increase your lead conversion rate with some easy design tricks.

Something I always say to customers is “It’s nice to have a really awesome website. It’s even better if that website is making you money.” 

These are a few of the tricks I will be discussing during Masters of Marketing on Thursday, APril 19th at 12:00 p.m. CT. 

  • Predictable layouts

From the beginning of the website process, make sure you’re building a website that confirms the expectations a customer will have when coming to your website.

For example, most people expect a logo and phone number at the top of the website, followed by some call to action in the top half of the website. 

  • Clear calls to action

The purpose of a call to action is simply to direct the visitor where to go next. It encourages and guides website visitors to take the action you want them to. 

I'll discuss the different ways these calls to action can appear on your homepage. 

  • Reducing the amount of clicks and required fields

If you have a Get A Quote call to action on your home page, it should lead directly to what the visitor needs. Once they reach your forms, continue the trend of making their lives easier. 

Capturing more information makes your life easier as an agent. But, try to avoid the urge to overload potential customers with required fields. 

More often than not, they’ll go somewhere else before navigating your entire website to find what they need.

Studies show the rate of closed sales decreases as required fields increase on a form. 

  • Making sure you’re mobile-friendly

Over 60 percent of all web traffic is done via mobile devices. If you don’t have a strong mobile presence, visitors may go to your competitor with a better layout on mobile.


These are just a few of the ways you can turn your website into a lead-generation machine. For a deeper explanation of these topics, be sure and join me at 12:00 p.m. on Thursday, April 19 for How to Turn Your Website into a Lead Generator

Masters of Marketing is a free insurance marketing webinar open to anyone who wants to learn how to better market their insurance agency. All you have to do to attend is register.

About the Author

Matt Farrell

As a website coordinator, Matt Farrell is the initial contact to customers who purchase Insurance Website Builder. He coordinates all aspects of website design between the customer and our graphic designers. Before joining ITC in 2016, Matt worked as a meteorologist and broadcast reporter. He has a bachelor’s degree in communication studies from the University of North Texas and a bachelor’s degree in meteorology from Mississippi State. Matt enjoys bowling, playing golf, and spending time with his wife, two dogs and a cat.

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