How to Take a Better Photo to Help Market Your Agency

So you've purchased a brand new camera with promises that it'll turn you into a great photographer. Of all of its bells and whistles, it ensures that there's absolutely no way you can take a bad photo. Yet when you start taking photos, the quality is okay at best, the shots uninspiring, and you feel like you didn't get what you paid for. Nine times out of 10, the problem isn't the camera but the user.

You must also make extra care in picking the subject, lighting, background, settings of the actual camera in use, and resolution set for the shot. One or all of these things could make or break the potential your photograph has of being useful in cross market platforms such as advertisements, websites, email blast, and social media.

Below I will list two easy suggestions that will be useful the next time you want to take your own photographs for your insurance agency website.

1. High Quality Photos

In order to take high quality photos, the first thing you must do is make sure that you set the camera's resolution as high as possible. This is usually in your camera's settings, under Resolution. Low-resolution images are hard to edit later, and nearly impossible to blow up and maintain a clear image. Sometimes this might require more space on your device. If space is limited, then you can set the resolution to somewhere near the middle and adjust the quality setting to Fine if your camera has one.

We'll use our friends here as an example of what happens when you blow up a high-resolution photo compared to a low resolution.


This image, after resizing, is able to retain its clarity and sharpness. All of the detail from the original image remains intact.

This image, after resizing, becomes less defined, and fuzzy. Most of the detail is lost such as the speckle in their eyes, and facial features like dimples.

2. Background, lighting and framing.

Often, photos are taken haphazardly and then sent off to be corrected thinking that any and all errors are easily fixed. Though this might be true in most cases, the time spent correcting the issue can be both costly and wasteful for all parties included.

Think about it this way. Spending an extra 30 seconds to be aware of the surroundings and carefully compose the shot could save 30 minutes to several hours. Since most marketing firms fees are hourly based, it's in your best interest to fix what you can upfront.

To compose a shot correctly, adjust the lighting so that the entire subject is well lit. Make sure the contrast between the subject and the background is high enough so that the subject is easily seen and, if needed to, easily extracted and placed elsewhere. Last but not least, try to fit as much of the subject into the shot to avoid any weird cut offs. This can be easily done by using the automatic setting of your digital camera and setting the subject on a solid background different from the color of your subject. If your subject is light, use a dark background. If your subject is dark, use a light background.

Well composed shot
You'll see that all subjects in this shot are well lit, the contrast between them and the background is high, and they all fit nicely in the frame. This minimizes the need for any corrections during post.

Badly composed shot
Only one of the subjects is framed correctly, and though the contrast is still high between the subjects and background, the image as a whole is entirely too dark to use.

If you don't want to go through the hassle of taking your own photos, or you simply don't have the time, you could always source stock images. We have a great guide to get you started. Also, if you have a question about how to take a better photo, leave a comment, and we'll be happy to answer it.

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