How to Simplify Your Insurance Website Design

September 28, 2015 Tino Izuora

keep it simple

 

Websites with complex designs may look good. But they don't compare to a website that has a simple design. Science has proven this to be true.

The reason why simple design reigns supreme is because it takes us a fraction of a second to judge a website. The more time it takes to make a decision, the less likely we are to have a positive judgement.

When it comes to insurance website design, the simpler the better. A simple design is less expensive to make, easier to understand, and easier to manage. This is especially true for insurance agency websites. You want to guide the visitor through your website from start to finish as quickly as possible.

So, what are some ways you can make your insurance website simpler? Keep reading to find out.
 

  1. Eliminate unnecessary elements. Widgets, for example. Some widgets may include weather trackers, social media profiles, and news feeds. They can appear bulky and add significant load time to your website. They can also distract attention from your content. The time your visitors spend looking at these elements is time they're not submitting a quote form.

  2. Include white space. Don't think of white space as empty space. Instead, think of it as the necessary space used to enhance the visitor experience. White space increases the readability and usability of your insurance agency website. It keeps your website uncluttered. If you're not sure how to add white space to your website, try condensing multiple pages into one page. You don't need both a Meet the Owner and an About Us page, do you?

  3. Add color. When you think of a simple insurance website design, you may think of black and white. That'll definitely work if your agency colors are black and white. But if not, the use of color is still fine. In fact, using your colors on your insurance agency website helps with branding. The key is not to overdo it. When it doubt, use fewer colors. Your website will be less busy.

Simplifying your insurance website is easy if you follow these three simple steps. But if you're more of a visual person, visit our template gallery to view some of our simple website examples. And as always, if you have any questions or comments, leave them in the comments section below.

 

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About the Author

Tino Izuora

Tino designs insurance agency websites, email templates and more for ITC customers. He excels in custom front-end web and email designs, illustrations, brand development, and content writing. Tino is a comic book fan and enjoys powerlifting, binge-watching Netflix, and spending time with his puppy, Loki.

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