How to Share Interesting Content on Social Media

April 27, 2012 Becky Schroeder


There are countless articles online about social media, how to use it for business, how to engage your audience on social media, etc. etc. Almost always one of the tips include sharing content on social media your audience will find interesting. But how do you know what content to share?

Sharing content that you didn't write is called content curation. It can be a great way to be seen as knowledgeable and to build your social media audience.

Here are 4 tips to help you decide what content to share with your audience:

1. Be curious.

If you are curious about the same things your audience is curious about, posting articles that share in that knowledge and curiosity will be interesting and engaging.

2. Make the connections for them.

Ever see an article that is not directly about insurance, but you see how it could apply to insurance? Post it. There is no reason why you can't share seemingly unrelated content. Just make sure you make the connection for your audience when sharing.

3. Get excited.

When you get excited about an article, it shows when you share it with your audience. Your audience will respond to your enthusiasm. So if that article you found made you excited, share away!

4. Think about your audience.

Share content that is of interest to your audience. Strive for a balance of articles that you like with articles your audience will find interesting.

About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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