Facebook is the biggest social network today and it is about time you get started with a Facebook Page for your business. Previously, we showed you 5 Reasons why your business should have a Facebook Page and now we would like to go over the steps to set up a good Facebook Page with the new Timeline. It may be really simple for the tech-savvy, but some others may have some trouble.
1. Get started by setting up your Facebook Page
If you already have a personal account, you can click on the 'Create a Page' link at the bottom of your news feed or you could go directly to 'Create a Facebook Page' if you don't have a personal account.
2. Choose the type of Facebook Page
You can select a type of business or category and depending on your selection, you may also have to choose a subcategory. There are 6 main categories to select:
After you have selected the category, you will be required to name the Facebook Page and if you selected 'Local business or place', you need to add address, city, postal code and phone number. Agree to the Facebook Pages Terms and hit the Get Started button.
3. Add a logo or picture
Upload/import from a website your logo or picture that represents your business or organization. This picture will show on different parts of Facebook, like in news feed and your Timeline when you post an update. If you don't have a picture, don't worry you can upload it in the future. Click the Save photo or Skip button.
4. Tell the world what your page is about
Provide a basic description of the page or your business. Add your website and related links (Blog, Twitter, Linkedin, Yelp, etc.). This step is very important for Search Engine Optimization (SEO). You can also modify or add this information in the future. Click the Save info button.
5. Choose your unique Facebook web address (URL)
Choosing your unique web address will make your URL www.facebook.com/yourbusinessnamehere. You can't modify this information in the future, but can choose it in the future by going to the Username page.
YOUR PAGE HAS BEEN CREATED
Now your Facebook Page is almost ready, you just need to add the cover photo that is available with the new Timeline design, add applications and add other information that you skipped before (profile picture, about information, links, URL). Go to manage and edit page to modify, add information or manage permissions. You can add business hours, and more information related to your business in the 'Basic Information' on the left. You can select the option of letting anyone post on your Timeline or select if anyone can add photos/videos to your Timeline (Manage permissions menu).
6. Set your cover photo
Select the 'Add a Cover' menu on the right hand side and upload a photo. The cover photo dimensions are 851 x 315 pixels. Choose a photo that is representative to your brand. You can change it as often as you wish and don't be afraid to be creative with it. Keep in mind that you need to adhere to Facebook's policies regarding cover photos, which states that cover photos cannot include:
- Price or purchase information, such as '30% off' or 'Download it at our website'
- Contact information such as website address, email, phone number, mailing address, or information that should go in the 'about' section
- References to Facebook actions or features, such as 'Like' or 'Share' or any other Facebook site feature
- Calls to action, such as 'Get it now' or 'Tell your friends'
7. Organize your views & Facebook apps
Timeline, the new design of Facebook features photos, likes, map and apps at the top of your page below your cover photo. Photos are automatically featured in the first spot, but page admins can rearrange the other to feature the most important one first. Some apps will require that the user clicks the dropdown arrow.
8. Fill up your Facebook Timeline
Start by adding the date that your business was founded or opened. You can even add a location and pictures.
YOUR FACEBOOK PAGE IS READY
9. Invite friends
The admin panel at the top of your page (for you admins) will show you notifications, messages, likes, insights and tips. Select the 'Invite friends' link and select your friends.
10. Start posting updates and like us on Facebook
Now you can start sharing you website's content and information that can be useful for your fans. Remember to Like us on our Facebook Page www.facebook.com/InsuranceWebsiteBuilder.
About the Author
Darmini Kara performs search engine optimization (SEO) tasks for ITC’s customers, including blogging, keyword research, backlink building, social media management, onsite optimization and some online marketing. She has a bachelor’s of arts in arts and technology from the University of Texas at Dallas. Darmini’s specialties include organic and local SEO, Google Analytics and Search Console, website design, and social media.More Content by Darmini Kara