How to Optimize Your Agency's Social Media Posts

July 22, 2015

social media cloud illustration


Do you use Twitter, Facebook or Google+ for your insurance agency? Are your posts getting any engagement? If not, are you wondering how to get noticed? Believe it or not, the use of hashtags, images and links can actually help improve your social media visibility. Find out how.


Hashtags are used to help group updates together on social media. So, which social media outlets use hashtags? A lot. Twitter, Facebook, Instagram, Google+, Tumblr, Pinterest, YouTube, Kickstarter and Vine have all implemented the use of hashtags. Even smaller networking platforms like, Flickr, FriendFeed, GitHub and Tout use them. The numbers don't lie. Tweets with hashtags receive 2X more engagement than those without hashtags and tweets with one or two hashtags have 21% higher engagement. However, don't go too hashtag crazy as tweets that use three hashtags or more actually show a 17% drop in engagement. As a rule of thumb, only use two hashtags per tweet or post. Also, for insurance related posts, I recommend that you use generic hashtags to get the most exposure. For example, if you post about the myths of life insurance, a good hashtag to use would be #LifeInsurance instead of #LifeInsuranceMyths.


We're visual people so, using images when you post or tweet is always a plus. On Facebook you can share an image size up to 1200 x 628 px. The maximum size on Twitter is 1024 x 512 px and on Google+ it is 800 x 1200 px.

It is important to know that the use of images does come with a caveat though. Remember to never use images that you haven't paid for. This includes images that you find through search engines and even royalty free image websites. A good place to purchase legitimate images is Thinkstock.


Be sure to provide links to all content you share on social media. Whether it be a blog post you wrote or one you found and want to share, be sure to include the link.

To share a link, some social media platforms like Twitter may require that you shorten the URL. Others like Facebook and Google+ will usually allow the full URL link. Either way, both the shortened links and the full links carry the same effectiveness.

As an insurance agency, social media should be an important part of your online presence. By including these simple elements, your social media visibility will help prospects find you while also helping you maintain the relationship you have with your current clients.

Have you found some other helpful ways to get more eyes on your social media posts? Let us know in the comments section below.

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