How to Make a Bad First Impression

October 1, 2013

The average visit to your website will last 10 seconds. You only have a small amount of time to win over your potential customers.

While there is no magical trick to keeping customers on your website, the best advice is to not make a bad first impression. A poor website design is the quickest way to send visitors scurrying.

So what scares people away in those first crucial seconds?

Information Overload
Do you have a lot of great features you want to advertise on your website? Great. Your insurance website will be useful to your customers, giving them a reason to keep coming back.

Be mindful though of how you lay out your website. Putting giant buttons all over your website may catch people's attention, but it will make your customers work harder to find what they are looking for.

Color Explosion
Your logo may be red but you do not need to put everything on your website in the same bright red. Use a variety of different shades. So instead of just normal gold, you can have pale and darker red colors to make your website look more pleasing to the eye.

Avoid using too many different colors all at once. So no to having a blue button over here, a neon yellow button there and that sidebar all in green. Your website will look over-designed and messy.

Empty Website
A website with only a home page and a contact us page is a weak website. Your insurance agency's website is more than a virtual business card.

The key to great insurance websites is interaction. Let your customers request quotes or policy changes online. Start a blog to give the best insurance tips. Give your visitors a reason to interact with your website.

Remember, you only have 10 seconds to clearly communicate your value to your potential customers. Make a good first impression and give them a reason to stay a little while.


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